Our Dime - Wealthsimple True North Audit

Wealthsimple

Ultimate owner (capital): Power Corporation of Canada

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True North

80%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

Wealthsimple demonstrates high economic retention, reflected in its True North score. The entity is majority Canadian-owned with strategic control and operations centralized in Toronto, ensuring capital and decision-making remain within the country. While it utilizes global technology platforms, its core financial services are focused on the Canadian market.

Vector Breakdown

Inputs

low

10 /20

The entity focuses on domestic financial services, though the geographic breakdown of infrastructure and vendor spending is not publicly quantified.

Capital

Capital (profits)

high

40 /40

The entity is majority-owned by a Canadian-based multinational holding company. Profits and dividends primarily flow to the domestic parent organization.

Control

Control (decisions)

high

20 /20

Executive headquarters and strategic decision-making are based in Canada. The organization maintains strategic autonomy within its parent company's ecosystem.

Operations

high

20 /20

The company maintains a significant workforce and core operational departments within Canada. Major functions including tech and support are primarily domestic.

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