True North Score™

The defining metric for corporate Canadianness. We analyze ownership, control, operations, and sourcing to reveal where a company's economic heart truly lies.

The Four Dimensions

Each company is evaluated across these critical vectors, with points awarded based on the depth and permanence of their Canadian presence.

Capital

Max: 40 pts

Ownership and financial control

0 pts

20 pts

40 pts

Control

Max: 20 pts

Corporate governance and decision-making

0 pts

10 pts

20 pts

Operations

Max: 20 pts

Manufacturing and operational activities

0 pts

10 pts

20 pts

Inputs

Max: 20 pts

Supply chain and sourcing

0 pts

10 pts

20 pts

Geography Exception

Some products cannot reasonably source inputs from Canada due to geographical constraints (e.g., coffee, tropical fruits). In these cases:

Inputs vector excluded
Denominator drops to 80
Score based on 3 vectors

The Math Behind the Score

The True North Score is a simple ratio, rounded to the nearest percentage. We interpret ambiguity in favor of the consumer—if data is obscure, the score suffers.

Example: A company scores 40 (Capital), 20 (Control), 20 (Operations), and 10 (Inputs). Total: 90/100 = 90%.

Formula

round((Raw Sum ÷ Denominator) × 100)

Raw Sum Capital + Control + Operations + Inputs*

Standard Denominator 100

Exception Denominator 80

Interpreting the Results

Different score ranges indicate the level of economic integration and benefit to Canadians.

80-100%

Strongly Canadian

Canadian owned, controlled, and primarily manufactured in Canada.

40-79%

Partially Canadian

Mixed presence (e.g., Canadian owned but foreign manufactured).

0-39%

Minimal Canadian Ties

Primarily foreign owned and manufactured with little local benefit.

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