Makeup & Skincare

True North: 90/100

London Drugs represents a high level of economic retention with a strong True North score. It is a Canadian-owned and operated retailer with strategic control and operations centered in Western Canada. Domestic capital retention is maximized through its private Canadian parentage.

True North: 90/100

Shoppers Drug Mart achieves a high True North score, reflecting its deep integration into the Canadian economy. As a subsidiary of a Canadian parent, its capital retention and strategic control remain domestic. While product sourcing is global, the physical operational footprint and profit flows are heavily weighted toward Canada.

True North: 90/100

Cheekbone Beauty maintains a high level of economic retention within Canada through domestic ownership and centralized operations in Ontario. Its True North score reflects strong alignment with Canadian capital and control vectors, though typical industry reliance on global ingredient supply chains affects the inputs score.

True North: 40/100

Hudson's Bay maintains a significant operational presence and historical legacy within Canada. However, its True North score is impacted by its transition to foreign private ownership and foreign strategic control. Profits primarily flow to international capital holders despite the large domestic employment footprint.

True North: 40/100

The Ordinary (Deciem) maintains a strong operational and manufacturing presence in Canada, supporting local employment and industrial infrastructure. However, the entity is a wholly owned subsidiary of a US-based multinational, meaning capital flows and high-level strategic control are primarily foreign. This combination results in a True North score that highlights domestic operational value alongside foreign ownership.

True North: 30/100

True North measures how much of your spending stays in Canada.

True North: 30/100

Costco Canada represents a foreign-controlled retail model with a substantial physical and operational presence within Canada. While capital retention and strategic control remain outside the country, its True North score is bolstered by significant domestic infrastructure and payroll. The overall value flow reflects a balance between foreign profit extraction and localized operational investment.

True North: 30/100

Sephora Canada operates as a foreign-controlled retailer with a significant domestic operational footprint. While it generates substantial employment and maintains physical infrastructure across Canada, its True North score is impacted by its status as a subsidiary of a French multinational, meaning capital and strategic control reside outside of Canada.

True North: 30/100

NYX Cosmetics operates as a division of a French multinational, resulting in a low Capital score as profits exit the country. Its True North score is supported by a robust domestic operational footprint and regional management based in Canada, though strategic global control remains foreign. Sourcing data remains insufficient for a domestic input rating.

True North: 30/100

Kiehl's Canada maintains a robust operational footprint through its retail network and subsidiary employment, contributing to its True North score. However, as a subsidiary of a French multinational, the capital and strategic control vectors remain largely international. Economic retention is primarily limited to domestic payroll and physical lease investments.

True North: 30/100

Lush Canada achieves a moderate True North score primarily due to its significant operational footprint and domestic manufacturing facilities. While capital and strategic control remain based in the United Kingdom, the entity contributes to the Canadian economy through high-density employment and industrial investment. The overall score reflects a balance between foreign ownership and localized production.

True North: 20/100

Yves Rocher carries a True North score reflecting its status as a foreign-controlled retailer. While it maintains a significant operational footprint and employment base in Canada, its capital structure and strategic control remain centralized in France.

True North: 20/100

MAC Cosmetics operates as a foreign-controlled brand with a significant physical footprint in the Canadian market. Although the brand has historical roots in Canada, its financial and strategic control is currently based in the United States, leading to a modest True North score. Domestic economic retention is primarily driven by retail employment and local operational spending.

True North: 20/100

Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20.

True North: 10/100

Bath & Body Works operates as a foreign-controlled retailer with a substantial operational footprint in Canada. While the company maintains a high volume of retail jobs and physical storefronts, its True North score is impacted by the fact that capital and strategic control reside in the United States. Operational contributions represent the primary vector of domestic economic retention.

True North: 10/100

The Detox Market is a foreign-owned retailer that maintains a notable operational presence in Canada through physical storefronts and localized fulfillment. Its True North score is primarily influenced by the retention of strategic control and capital ownership within the United States. While it provides local employment, the primary economic benefits of ownership accrue to the foreign parent entity.

True North: 10/100

Clinique Canada operates as a foreign-owned subsidiary with a well-established retail footprint across the country. While it provides local employment through its distribution and sales networks, strategic control and capital retention remain concentrated with the US parent. The True North score indicates that the majority of economic value from spending flows to international stakeholders.

True North: 10/100

Estée Lauder Canada functions as a regional subsidiary of a major US-based multinational, resulting in a low True North score. While the company maintains a notable retail and operational footprint that supports Canadian jobs, the strategic control and primary capital flows are directed abroad. Economic retention is centered on local operational expenses rather than ownership or supply chain infrastructure.

True North: 10/100

The Body Shop operates as a foreign-owned subsidiary within the Canadian market. Its True North score reflects that while it maintains an operational workforce and retail footprint in Canada, the ultimate capital benefits and strategic control reside with its European parent entity. Economic retention is primarily limited to local payroll and retail lease expenditures.