Helping your dollar go further, stay closer to home, and build a stronger country.
"We were tired of accidentally sending our money to foreign monopolies."
As a Newfoundlander, I realized something troubling: every day, we unknowingly fuel corporations that extract wealth from our communities. That "Canadian" coffee brand? Owned by a Brazilian hedge fund. That "local" restaurant chain? Profits flow to shareholders in New York.
We believe Canadians deserve tools that show exactly where our hard-earned money goes—so we can make choices that strengthen the province and country we call home.
Keeping wealth within our borders. Our True North Score™ identifies products that support local wages and strengthen the national economy instead of fueling foreign hedge funds.
Quantifying the cost of consumption. We use Green Math to favor concentrate products and local manufacturing, reducing the carbon footprint of every purchase.
Protecting your purchasing power. We expose hidden price hikes and identify the true value behind the brand, helping you save money without sacrificing quality.
Start making smarter decisions that protect your wallet, our economy, and our environment.
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