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Adaptil
Adaptil
FR Parent company: Ceva SantΓ© Animale
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True North
0%
Capital: Foreign
Capital: Foreign (profits)
Control: Foreign
Control: Foreign (decisions)

Adaptil is a brand owned by the French multinational Ceva SantΓ© Animale, resulting in a low True North score for Canadian economic retention. Economic value is largely exported, as capital ownership, strategic control, and primary manufacturing operations are situated outside of Canada.

Vector Breakdown
Inputs
low
0 /20
Public disclosures do not specify the geographic origin of raw material components or chemical inputs used in production. Sourcing is assumed to follow global supply chain patterns for the pharmaceutical sector.
Capital
Capital (profits)
high
0 /40
The entity is a subsidiary of a global veterinary pharmaceutical group headquartered in France. Profits and dividends flow to the international parent organization.
Control
Control (decisions)
high
0 /20
Strategic management and product development decisions are centralized at the corporate headquarters in Libourne, France. Canadian operations function as distribution and sales channels.
Operations
medium
0 /20
Primary transformation and chemical manufacturing facilities for pheromone products are located in international facilities. Canadian presence is limited to commercial and logistical support.
Origin claims
Best available claim:
Unknown
Unknown
Scope: Unclear
Based on source quality + scope clarity + recency.
Updated Jan 25, 2026
Unknown
Applies to: Not specified
No additional claims found.
Caveats
No caveats noted.
Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

+25
Symbolic Gap
Fluff
Label is based on gap size, not intent or wrongdoing.
25 - 0 = +25
25
Canada Symbolism Score
0
True North
Top Symbolism Signals
+10
Generic local framing
The brand uses localized language to address the specific Canadian market of pet owners and veterinary professionals.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
Operational Signals Mentioned
+15
Canadian operations mentioned
The brand identifies its domestic presence through its Canadian subsidiary address in Cambridge, Ontario.
Operational Fact
Evidence
Why the gap exists:

"Canadian bottling/operations can be local even when ownership/control is global."

Analysis

In Canada, the brand's public identity emphasizes domestic professional distribution and localized consumer outreach. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago
Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration
Verified (some products)
3rd Party Testing
Unknown
Mfg Standard
Unknown
Verified Official Retailers

Explicitly authorized by the brand.

Where to Buy
3 retailers
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Availability
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Ren's Pets
Ren's Pets
Flag Legault Group
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Ren's Pets achieves a high True North score due to its complete Canadian ownership and domestic strategic control. While it maintains a significant physical footprint and payroll within the country, the lack of granular data on product sourcing prevents a maximum score in the inputs vector.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
$49
Costly
Costly returns (restocking fee or international return required) β€’ Window: 30 days β€’ Returns to: Canada
30d
Easy
Full refund to original payment, 30+ day window β€’ Window: 30 days β€’ Refund: Original Payment
30d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 22, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its status as a Canadian-owned specialty retailer and its heritage in Oakville, Ontario. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 22, 2026.
This is a consumer guidance signal, not a legal determination.
100% Canadian Owned
β€œRen’s Pets is a Canadian specialty retailer... 100% Canadian owned and operated.”
Website See source
Local Place Anchoring
β€œRen’s Pets opened its first store in 1975 in Oakville, Ontario.”
Brand Identity See source
Established in Canada Claim
β€œRen’s Pets opened its first store in 1975 in Oakville, Ontario.”
Website See source
Details: 100/100
Request correction / provide evidence β†’
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Mondou
Mondou
Flag Legault Group
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Mondou demonstrates high economic retention with a True North score reflecting fully Canadian ownership and centralized domestic control. While operations are heavily concentrated in Canada, the complexity of global retail supply chains results in mixed input origins. Most value-added functions and profits remain within the Canadian economy.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
$49
You Pay
Customer pays return shipping β€’ Window: 30 days β€’ Returns to: Canada
30d
Easy
Full refund to original payment, 30+ day window β€’ Window: 30 days β€’ Refund: Original Payment
30d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 22, 2026
Matches evidence
In Canada, the brand's public identity emphasizes long-standing heritage and local family ownership. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 22, 2026.
This is a consumer guidance signal, not a legal determination.
100% Canadian Owned
β€œMondou is a 100% Quebec-based family business.”
Website See source
Deep heritage anchoring
β€œFounded in 1938 by the Mondou family...”
Brand Identity See source
Red and white color dominance
Logo
Details: 90/100
Request correction / provide evidence β†’
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Petsmart Canada
Petsmart Canada
Flag BC Partners
Authorized Reseller
🍁 10

True North: 10/100

Petsmart Canada operates as a foreign-owned subsidiary with a substantial physical presence in the Canadian retail market. While the entity supports domestic employment, its True North score is impacted by international ownership and centralized strategic control. Economic retention is primarily limited to operational payroll and local occupancy costs.

Vector breakdown:

  • Capital: 0/40
  • Control: 0/20
  • Operations: 10/20
  • Inputs: 0/20
πŸͺπŸ“¦ Stores + Ships
$49
You Pay
Customer pays return shipping β€’ Window: 60 days β€’ Returns to: Canada
60d
Easy
Full refund to original payment, 30+ day window β€’ Window: 60 days β€’ Refund: Original Payment
60d
You Pay
Customer is responsible for return shipping costs.
Mixed / unclear
Claims
As of Jan 22, 2026
Ambiguous claim
In Canada, the brand's public identity emphasizes national iconography and localized community framing. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 22, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
Maple leaf iconography
Brand Identity
Localized community framing
Website
Details: 70/100
Request correction / provide evidence β†’
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