Our Dime - AG1 True North Audit

AG1

Parent company: Athletic Greens (USA) Inc.

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Category:

Greens Powders

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

AG1 is an American-headquartered manufacturer with its primary capital and control based in the United States. Its manufacturing operations are located internationally, resulting in a low True North score due to minimal domestic economic retention.

Vector Breakdown

Inputs

low

0 /20

Sourcing of ingredients is global and does not specify a Canadian infrastructure or supply chain focus.

Capital

Capital (profits)

medium

0 /40

Ownership is held by a foreign private entity and international venture capital partners.

Control

Control (decisions)

medium

0 /20

Strategic leadership and corporate headquarters are located in the United States.

Operations

medium

0 /20

Manufacturing takes place in international facilities with no documented production footprint in Canada.

Origin claims

Best available claim:

Unknown

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: medium

Ships From

USA

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

Neutral Global Identity

The brand maintains a consistent global wellness aesthetic across its Canadian digital presence without the use of national iconography or regional identifiers.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes global health optimization and scientific rigor. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Verified (some products)

3rd Party Testing

Disclosed

NSF

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Amazon (Marketplace)

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

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Amazon Canada — Free returns, 🍁 20%

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		Availability								Shop Here
Amazon Canada Amazon.com, Inc. Sold At	🍁 20 True North: 20/100 Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 0/20	📦 Ships Only	$35	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	N/A Retailer has no physical locations in Canada	N/A	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes localized digital presence and seasonal national iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Localized Digital Framing Website Details: 80/100 Request correction / provide evidence →	Shop

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