Our Dime - Anastasia Beverly Hills True North Audit

Anastasia Beverly Hills

Parent company: Anastasia Beverly Hills, LLC

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Category:

Makeup

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Anastasia Beverly Hills operates as a foreign-owned entity with its economic and strategic core located in the United States. Its True North score reflects a lack of domestic capital retention or manufacturing footprint within Canada. Value generated from Canadian consumer spend primarily flows to foreign shareholders and operational centers.

Vector Breakdown

Inputs

low

0 /20

Sourcing geography for raw cosmetic ingredients and packaging is not specified in public corporate disclosures.

Capital

Capital (profits)

high

0 /40

The entity is a privately held American company with significant investment from a United States-based private equity firm.

Control

Control (decisions)

high

0 /20

Strategic management and executive decision-making are centralized at the corporate headquarters in Los Angeles.

Operations

medium

0 /20

Primary manufacturing operations and transformation facilities are located outside of Canada, primarily in the United States and international markets.

Origin claims

Best available claim:

Unknown

Low

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

Ships From

USA

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

International Identity Anchoring

The brand identity is explicitly anchored to Beverly Hills, California, as stated in the brand name and marketing materials.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes its Californian heritage and Hollywood glamour. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

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Sephora Canada LVMH Moët Hennessy Louis Vuitton SE Sold At	🍁 30 True North: 30/100 Sephora Canada operates as a foreign-controlled retailer with a significant domestic operational footprint. While it generates substantial employment and maintains physical infrastructure across Canada, its True North score is impacted by its status as a subsidiary of a French multinational, meaning capital and strategic control reside outside of Canada. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$50	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	$0 Free returns with prepaid label provided by the retailer.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes generic local community framing through its national naming convention. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. National Entity Branding “Sephora Canada” Brand Identity See source Geographic Digital Anchor Website Details: 100/100 Request correction / provide evidence →	Shop

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