Our Dime - AOR True North Audit

AOR demonstrates a high level of economic retention with a True North score reflecting Canadian ownership, domestic headquarters, and local manufacturing. While operational footprint is concentrated in Alberta, the global nature of supplement ingredients results in mixed input sourcing. The overall structure ensures significant capital and strategic control remain within Canada.

Vector Breakdown

Inputs

low

10 /20

Raw material sourcing for nutritional supplements typically involves global supply chains. Specific domestic versus international sourcing ratios are not publicly disclosed.

Capital

Capital (profits)

medium

40 /40

The entity is a privately held Canadian corporation with profits flowing to domestic owners. Public records indicate the company maintains private Canadian ownership.

Control

Control (decisions)

high

20 /20

Strategic leadership and corporate headquarters are located in Calgary, Alberta. Decision-making authority is retained within the Canadian executive team.

Operations

high

20 /20

The company maintains primary manufacturing and laboratory facilities in Canada. Transformation of raw materials into finished products occurs at these domestic sites.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

50 - 90 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+15

Local place anchoring (Calgary)

The brand consistently identifies its headquarters and clinical origins in Calgary, Alberta.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Operational Signals Mentioned

+15

Canadian operations mentioned

The brand references its domestic manufacturing and laboratory facilities.

Operational Fact

Evidence

+10

Est. [City], Canada

The brand uses its Calgary location as a core component of its corporate identity.

Operational Fact

Evidence

Analysis

In Canada, the brand's public identity emphasizes its clinical origins in Calgary and its domestic manufacturing operations. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Verified (brand wide)

3rd Party Testing

Disclosed

GMP

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Well.ca

Healthy Planet

Vitasave

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Well.ca — You Pay returns, 🍁 40%

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Well.ca McKesson Corporation Authorized Reseller	🍁🍁 40 True North: 40/100 Well.ca maintains a significant operational footprint and employment base in Canada as a digital-first retailer. Its True North score is impacted by its ownership structure, as it is a subsidiary of a US-based multinational, leading to a total outflow of capital and ultimate strategic control. Domestic economic retention is primarily achieved through operational expenditures and logistics infrastructure. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 20/20 Inputs: 10/20	📦 Ships Only	$49	You Pay Customer pays return shipping • Window: 60 days • Returns to: Canada	60d	N/A Retailer has no physical locations in Canada	N/A	You Pay Customer is responsible for return shipping costs.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes its origins in Guelph and its status as a domestic digital retailer. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring “Well.ca was founded in 2008 in Guelph, Ontario.” Brand Identity See source Canadian operations mentioned “Canada's online health, beauty and baby store” Website See source Low intensity community framing “Proudly Canadian” Website See source Details: 100/100 Request correction / provide evidence →	Shop

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