Our Dime - Badger True North Audit

Badger

Parent company: W.S. Badger Co., Inc.

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Category:

Sun Care

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Badger is a US-based manufacturer with no significant domestic ownership or production footprint in Canada. Consequently, its True North score is low, as capital and operational value primarily remain in the United States. Economic retention for Canadian consumers is limited to the retail and logistics layer of the supply chain.

Vector Breakdown

Inputs

low

0 /20

Sourcing geography for raw organic ingredients is not specifically disclosed in relation to Canadian domestic markets.

Capital

Capital (profits)

high

0 /40

The entity is a privately held American corporation owned by its founding family and employees.

Control

Control (decisions)

high

0 /20

Strategic and executive decisions are made at the corporate headquarters in New Hampshire.

Operations

medium

0 /20

Primary manufacturing and transformation facilities are located in the United States.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

Ships From

USA

Returns To

USA

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

10 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+10

Generic community framing

The brand emphasizes its status as a family-owned B-Corp, fostering a 'local' and community-oriented feel in the Canadian market.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Nature-centric iconography

Visual identity features a badger in natural settings, which aligns with general 'wilderness' themes but lacks specific Canadian national symbols.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes nature-centric imagery and family-owned community values. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Not verified

3rd Party Testing

Disclosed

GMP

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Horizon Grocery + Wellness

Whole Foods Market

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Whole Foods Market Amazon.com, Inc. Authorized Reseller	🍁 20 True North: 20/100 Whole Foods Market reflects a foreign-controlled retail model where capital and strategic control remain outside Canada. While its operations provide domestic employment and some local sourcing, its True North score is primarily limited by its status as a subsidiary of a US multinational. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 10/20 Inputs: 10/20	🏪 Stores Only	TBD	N/A Retailer does not sell online	N/A	Easy Full refund to original payment, 30+ day window • Window: 90 days • Refund: Original Payment	90d	Unknown Verified return cost data.	Verified Claims As of Jan 21, 2026 Matches evidence In Canada, the brand's public identity emphasizes local community framing and regional operational presence. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Canadian operations mentioned “Whole Foods Market Canada” Brand Identity See source Local framing “Find out what's happening at your local store.” Website See source Details: 95/100 Request correction / provide evidence →	Shop

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