Our Dime - Cards Against Humanity True North Audit

Cards Against Humanity

Parent company: Cards Against Humanity LLC

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Category:

Board Games

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Cards Against Humanity is a US-based entity with limited economic retention in Canada. Its True North score reflects foreign ownership, foreign strategic control, and a lack of domestic manufacturing facilities. Economic flow to Canada is primarily restricted to downstream logistics and retail activities.

Vector Breakdown

Inputs

low

0 /20

Specific sourcing for paper products and printing services for the Canadian market is not publicly disclosed.

Capital

Capital (profits)

high

0 /40

The entity is a privately held American company with profits flowing to its US-based ownership group.

Control

Control (decisions)

high

0 /20

Strategic decisions and creative direction are centralized at the headquarters in Chicago, Illinois.

Operations

medium

0 /20

Primary manufacturing and assembly processes are conducted outside of Canada, typically utilizing global supply chains.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

+30

Symbolic Gap

Fluff

Label is based on gap size, not intent or wrongdoing.

30 - 0 = +30

Canada Symbolism Score

True North

Top Symbolism Signals

+20

"Canadian Edition" Product Branding

The brand maintains a prominent product line specifically titled and marketed as the 'Canadian Edition' to distinguish it from its standard American version.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

+10

Localized Cultural References

The brand's identity in the region relies on the inclusion of specific Canadian cultural, political, and geographic references within its content.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Why the gap exists:

"A symbolic gap can occur when branding leans Canadian more than ownership/control does."

Analysis

In Canada, the brand's public identity emphasizes a dedicated Canadian-themed product variant and localized cultural references. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Target

Walmart

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Walmart Canada — Free returns, 🍁 30%

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Walmart Canada Walmart Inc. Authorized Reseller	🍁 30 True North: 30/100 True North measures how much of your spending stays in Canada. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 10/20 Inputs: 10/20	🏪📦 Stores + Ships	$35	Free Free prepaid return label or free drop-off • Window: 90 days • Returns to: Canada	90d	Easy Full refund to original payment, 30+ day window • Window: 90 days • Refund: Original Payment	90d	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes national iconography and its long-standing operational presence in the country. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography “The Walmart Canada logo features a red maple leaf.” Brand Identity See source Canadian operations mentioned “Walmart Canada was established in 1994 with the purchase of the Woolco Canada chain.” Website See source Details: 85/100 Request correction / provide evidence →	Shop

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