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Brand
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Origin claims (verified)
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Where to Buy
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π Claims
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Action
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Canarm
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True North: 90/100 Canarm is a major Canadian-owned manufacturer of lighting and ventilation products headquartered in Brockville, Ontario. While the company operates multiple manufacturing plants in Canada and the US, specific product-level origin information is not provided on their website, and they primarily sell through major home improvement retailers. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its Brockville heritage, Canadian ownership, and maple leaf iconography. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian Ownership Claim
βCanarm Ltd. is a global marketer and manufacturer... headquartered in Brockville, Ontario, Canada.β
Website
See source
Maple Leaf Iconography
Brand Identity
See source
Regional Heritage Anchoring
βCanarmβs roots are in Brockville, Ontario, where it has been a major employer and community partner for decades.β
Website
See source
Details: 90/100
Request correction / provide evidence
β
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Liteline
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True North: 90/100 Liteline is a prominent Canadian-owned and operated lighting manufacturer headquartered in Richmond Hill, Ontario. They specialize in architectural and residential lighting solutions that are designed and engineered in Canada, though they primarily distribute through authorized retailers rather than direct-to-consumer sales. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its domestic ownership and long-standing regional heritage. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian Owned and Operated
βLiteline Corporation is Canada's largest independent lighting manufacturer... Canadian owned and operatedβ
Website
See source
Regional Heritage Anchoring
βSince 1979... located in Richmond Hill, Ontarioβ
Brand Identity
See source
Details: 100/100
Request correction / provide evidence
β
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Kendall Lighting
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True North: 80/100 Kendall Lighting is a Calgary-based wholesale distributor of residential and commercial lighting fixtures. The company operates as a B2B entity and does not sell directly to the public, with specific manufacturing origins and warranty details not disclosed on their public website. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes heritage and national iconography. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Maple Leaf Iconography
Logo
Deep Heritage Anchoring
Brand Identity
Details: 100/100
Request correction / provide evidence
β
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Globe Electric
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True North: 70/100 Globe Electric is a Montreal-based lighting and electrical brand that has been family-owned since 1932. While they design products in Canada and ship domestically from their Quebec warehouse, specific manufacturing locations are not explicitly stated on their website. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes deep heritage and its Montreal origins. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Deep Heritage Reference
βGlobe Electric is a family-owned company that has been a leader in the lighting and electrical industry since 1932.β
Brand Identity
See source
Local Place Anchoring
βFounded in 1932 in Montreal, Globe Electric is a family-owned company...β
Brand Identity
See source
Details: 100/100
Request correction / provide evidence
β
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Eurofase
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True North: 70/100 Eurofase is a Canadian-based designer and manufacturer of decorative lighting fixtures, headquartered in Richmond Hill, Ontario. While the company maintains a strong Canadian corporate presence, they do not sell directly to consumers via their website and specific manufacturing origins for individual products are not disclosed. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its Toronto-based design heritage and corporate headquarters. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
β
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Kuzco Lighting
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True North: 70/100 Kuzco Lighting is a Surrey, British Columbia-based designer of contemporary architectural lighting. While the company is Canadian-owned and identifies its design roots in BC, manufacturing origins for its product lines are not explicitly stated on the corporate website. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its origins in Surrey and Vancouver through local place anchoring and operational mentions. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
β
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DALS Lighting
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True North: 70/100 DALS Lighting is a Canadian designer of smart and architectural lighting products, headquartered in Blainville, Quebec and owned by Globe Electric. While the brand is Canadian-based, specific manufacturing origins for their products are not publicly disclosed on their website. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its origins in Blainville, Quebec and its status as a Canadian-based lighting designer. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian operations mentioned
βDALS is a Canadian-based lighting manufacturer.β
Website
See source
Details: 100/100
Request correction / provide evidence
β
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NOMA
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True North: 60/100 NOMA is a major private-label brand owned by Canadian Tire Corporation, specializing in seasonal lighting, air quality products, and electrical basics. While it is marketed as a long-standing brand trusted by Canadians, specific manufacturing locations for its product lines are not publicly disclosed. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes deep heritage anchoring and a red-and-white visual palette. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Heritage Anchoring
Brand Identity
Implicit Symbolism (Red/White Palette)
Brand Identity
Details: 100/100
Request correction / provide evidence
β
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Nanoleaf
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True North: 40/100 Nanoleaf is a smart lighting brand specializing in modular LED panels and Matter-compatible devices. While the brand is headquartered in Toronto and ships directly from an Ontario warehouse to avoid duties for Canadians, its ultimate parent company, NanoGrid Limited, is incorporated in Hong Kong. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its Toronto origins and design roots. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Local place anchoring (Toronto)
βNanoleaf was founded in 2012 by three engineers... in Toronto, Canada.β
Website
See source
Canadian operations mentioned
βHeadquartered in Toronto, Canada, Nanoleaf is a technology and IoT company.β
Brand Identity
See source
Details: 100/100
Request correction / provide evidence
β
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Artika
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True North: 20/100 Artika is a Montreal-based designer of modern lighting and home decor, currently owned by the Canadian company Dorel Industries. They offer direct-to-consumer sales in Canada with no duty risk, though specific manufacturing origins for their products are not explicitly disclosed. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its Montreal heritage and community-focused messaging. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Local place anchoring
Brand Identity
Community-centric framing
Brand Identity
Details: 95/100
Request correction / provide evidence
β
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Eglo
Eglo Leuchten GmbH
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True North: 10/100 Eglo is an Austrian-owned lighting manufacturer that designs its products in Tyrol and operates its own production facilities in Hungary, China, and India. The brand does not sell direct-to-consumer in Canada, instead distributing through major retailers like Home Depot and RONA. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its regional operational presence and its Montreal-based head office. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Local place anchoring
βHead office: 615, rue du Parc-Industriel, Pointe-Claire (QC)β
Website
See source
Details: 90/100
Request correction / provide evidence
β
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Philips
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True North: 10/100 Philips is a global health and consumer technology brand owned by the Dutch company Koninklijke Philips N.V. They operate a direct Canadian online store that ships domestically, though specific manufacturing locations for their diverse product range are not disclosed on the brand's primary website. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes localized digital presence and regional community framing. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Localized Digital Presence
Website
Regional Community Framing
Brand Identity
Details: 90/100
Request correction / provide evidence
β
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Philips Hue
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True North: 10/100 Philips Hue is a prominent smart lighting brand owned by the Dutch company Signify. While the specific manufacturing origin of their products is not disclosed on their website, they provide a low-risk direct purchase experience for Canadians by explicitly covering customs duties and import taxes. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes global technology and smart home innovation. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
β
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Sylvania
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True North: 10/100 Sylvania is a major lighting and electronics brand owned by the Chinese company MLS Co., Ltd. (through LEDVANCE), with its consumer electronics division licensed to the Canadian company Curtis International. While it maintains a global manufacturing footprint, it is primarily distributed in Canada through major big-box retailers. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes its localized corporate presence and distribution network. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian operations mentioned
βLEDVANCE Ltd. is the Canadian organization of LEDVANCE.β
Website
See source
Details: 80/100
Request correction / provide evidence
β
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Feit Electric
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True North: 10/100 Feit Electric is a long-standing, family-owned lighting and smart home company based in California. While they maintain a significant product development presence in the US, they primarily distribute through major third-party retailers rather than selling direct-to-consumer in Canada. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes a functional corporate presence with minimal national symbolism. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
β
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Safavieh
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True North: 10/100 Safavieh is a family-owned American home furnishings brand headquartered in New York, offering a wide range of rugs, lighting, and furniture. The company operates primarily as a wholesaler and catalog, with products designed in the U.S. and manufactured internationally, sold through major third-party retailers. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes global luxury and New York design heritage. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Neutral International Identity
Brand Identity
Details: 100/100
Request correction / provide evidence
β
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Z-Lite
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True North: 10/100 Z-Lite is a Canadian family-owned wholesaler of residential lighting fixtures, headquartered in Mississauga, Ontario. Their products are designed in Canada and certified to North American safety standards, though they are sold exclusively through authorized retailers rather than directly to consumers. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes regional roots and local design origins. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Local place anchoring
Brand Identity
Low intensity identity
Brand Identity
Details: 85/100
Request correction / provide evidence
β
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Allen + Roth
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True North: 10/100 Allen + Roth is a private-label home improvement brand owned by the American company Lowe's Companies, Inc. In Canada, the brand is distributed through RONA and RONA+ stores, offering a range of lighting and patio furniture typically covered by a one-year limited warranty. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes transitional home design and value-driven aesthetics. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Neutral Brand Identity
Brand Identity
Details: 100/100
Request correction / provide evidence
β
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Hampton Bay
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True North: 0/100 Hampton Bay is a private-label brand owned by the American retailer The Home Depot, specializing in lighting, patio furniture, and outdoor decor. In Canada, it is sold exclusively through Home Depot, offering a low-risk domestic shopping experience, though specific manufacturing locations are not disclosed brand-wide. |
No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes generic home improvement and coastal-inspired aesthetics. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Neutral Brand Identity
Brand Identity
Details: 100/100
Request correction / provide evidence
β
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View |
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H&M
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True North: 0/100 H&M is a major global fashion retailer offering apparel for all ages, including a dedicated kids' clothing line. The brand is owned by H & M Hennes & Mauritz AB based in Sweden and operates a robust Canadian presence with domestic shipping and local returns. |
No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes generic community framing and a red-and-white visual palette. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Red and White Visual Identity
Brand Identity
Generic Local Community Framing
Brand Identity
Details: 80/100
Request correction / provide evidence
β
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GE Lighting
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True North: 0/100 GE Lighting is a major lighting and smart home brand owned by the American company Savant Systems Inc. While its products are widely available through authorized Canadian retailers like Amazon and Best Buy, the brand does not currently offer direct shipping or international sales to Canada via its official website. |
No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes global technological innovation and heritage. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
β
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WiZ
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True North: 0/100 WiZ is a smart lighting brand specializing in accessible LED bulbs and fixtures, owned by the Dutch lighting conglomerate Signify. While the brand is widely available through major Canadian retailers, specific manufacturing and design locations are not disclosed on their official website. |
No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes global smart technology and functional lighting solutions. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Global Tech Identity
Brand Identity
See source
Details: 100/100
Request correction / provide evidence
β
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LIFX
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True North: 0/100 LIFX is a smart lighting brand specializing in Wi-Fi-enabled LED bulbs and strips, currently owned by US-based Feit Electric. While the brand originated in Australia, it does not currently offer direct shipping to Canada from its official website, requiring Canadian consumers to purchase through authorized retailers like Best Buy or Amazon. |
No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes global smart home technology and lighting functionality. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Global Tech Identity
Brand Identity
Details: 100/100
Request correction / provide evidence
β
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OttLite
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True North: 0/100 OttLite is a wellness-focused lighting brand headquartered in Florida and owned by the American private equity firm Wellspring Capital Management. While they offer direct shipping to Canada, consumers face a high risk of import duties and are responsible for international shipping costs on any returns to the United States. |
No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes functional lighting technology and the legacy of its American founder. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Global Functional Identity
βDr. John Ott... founded OttLite Technologies to bring the power of natural daylight indoors.β
Brand Identity
See source
Details: 100/100
Request correction / provide evidence
β
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