Our Dime - Marker True North Audit

Marker

Parent company: Elevate Outdoor Collective

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True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

True North score is 0/100 because entity identity could not be confirmed.

Vector Breakdown

Inputs

low

0 /20

Identity could not be confirmed.

Capital

Capital (profits)

low

0 /40

Identity could not be confirmed.

Control

Control (decisions)

low

0 /20

Identity could not be confirmed.

Operations

low

0 /20

Identity could not be confirmed.

Origin claims

Best available claim:

Unknown

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Not checked

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: unknown

🚛

Ships From

unknown

↩️

Returns To

unknown

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Not verified

3rd Party Testing

Disclosed

other

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Sport Chek

MEC

Where to Buy

3 retailers

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Sport Chek — You Pay returns, 🍁 90%

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Sporting Life Sporting Life Group Limited Sold At	🍁🍁🍁 90 True North: 90/100 Sporting Life demonstrates high economic retention for Canada through domestic ownership and centralized strategic control. Its large operational footprint supports significant domestic employment. The True North score is primarily driven by its status as a Canadian-owned and operated retail entity. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$99	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	$0 Free returns with prepaid label provided by the retailer.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes its national ownership, heritage roots in Toronto, and iconic maple leaf symbolism. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. Canadian Ownership Claim “Sporting Life is a Canadian iconic retailer...” Website See source Maple Leaf Iconography “N/A” Brand Identity See source National Identity Tagline “The Ultimate Canadian Sports and Lifestyle Store” Website See source Details: 90/100 Request correction / provide evidence →	Shop
Sport Chek Canadian Tire Corporation, Limited Authorized Reseller	🍁🍁🍁 90 True North: 90/100 Sport Chek achieves a high True North score as a result of its full ownership by a major Canadian parent company. Economic retention is maximized through domestic strategic control and a substantial operational presence throughout the country. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$99	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	You Pay Customer is responsible for return shipping costs.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes national ownership, long-standing domestic heritage, and explicit maple leaf iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. 100% Canadian Owned “Canadian Tire Corporation, Limited is a group of companies that includes a retail segment... Sport Chek, Mark’s, Party City Canada, Helly Hansen.” Website See source Maple leaf iconography Logo Deep heritage references “Sport Chek's roots can be traced back to 1974 when the first store was opened in Calgary, Alberta.” Brand Identity See source Details: 90/100 Request correction / provide evidence →	Shop
MEC Kingswood Capital Management, LP Authorized Reseller	🍁🍁 40 True North: 40/100 MEC's True North score is characterized by a high operational presence in Canada contrasted by foreign ownership. While the brand retains its physical retail footprint and Canadian management, the 2020 transition to a US private equity firm shifted the capital and ultimate control vectors abroad. Sourcing for outdoor apparel remains largely global with low disclosure on specific domestic inputs. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$80	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 22, 2026 Marketing language In Canada, the brand's public identity emphasizes wilderness heritage and its Vancouver origins. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. Deep Heritage Reference Brand Identity Wilderness and Mountain Iconography Logo Local Place Anchoring Brand Identity Details: 75/100 Request correction / provide evidence →	Shop

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