Our Dime - Math Sport True North Audit

Math Sport

Parent company: Math Sport

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Category:

Running Shoes

True North

90%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

Math Sport exhibits a robust True North score due to its domestic ownership and centralized Canadian manufacturing footprint. The company retains significant value within Canada by maintaining both its strategic control and its primary production facilities in Quebec. While raw material sourcing is not disclosed, the transformation of these inputs into finished goods occurs domestically.

Vector Breakdown

Inputs

low

10 /20

Sourcing geography for technical materials like carbon fiber and specialized resins is not publicly specified. These inputs are typically sourced from global supply chains common to the high-performance equipment sector.

Capital

Capital (profits)

medium

40 /40

The entity is a privately held Canadian company founded and based in Quebec. Profits likely circulate within the domestic economy through local ownership.

Control

Control (decisions)

high

20 /20

Strategic and management decisions are handled at the headquarters in Lévis, Quebec. There is no evidence of foreign corporate oversight or parent entity control.

Operations

high

20 /20

The company maintains primary transformation facilities in Canada where custom sporting equipment is handcrafted. Local operations represent the core of the brand's value chain.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 19, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

45 - 90 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+30

Maple leaf iconography

The brand logo prominently features a stylized maple leaf integrated into the typography.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

+15

Local place anchoring

The brand maintains a strong public association with its Montreal, Quebec origins in its mainstream identity.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes maple leaf iconography and regional Montreal anchoring. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Boutique Math Sport (Quebec City)

Where to Buy

Seamless returns 🇨🇦 Ships from Canada

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