Our Dime - Miracle-Gro True North Audit

Miracle-Gro

Parent company: The Scotts Miracle-Gro Company

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Category:

Gardening

True North

30%

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Miracle-Gro operates as a significant manufacturer within Canada, maintaining a physical footprint for production and distribution. However, its True North score is impacted by foreign ownership and strategic control, with profits ultimately flowing to its U.S.-based parent company. The presence of local manufacturing suggests high operational retention despite the foreign capital structure.

Vector Breakdown

Inputs

low

10 /20

While the entity utilizes certain domestic raw materials such as peat moss, specific sourcing percentages are not publicly disclosed. Sourcing likely involves a mix of Canadian and international inputs.

Capital

Capital (profits)

high

0 /40

The entity is a brand owned by a foreign publicly traded parent company listed on the New York Stock Exchange. Profits and dividends flow to a global shareholder base rather than being retained in Canada.

Control

Control (decisions)

high

0 /20

Strategic leadership and global corporate headquarters are located in the United States. Canadian operations function as regional subsidiaries under foreign management.

Operations

medium

20 /20

The company maintains significant manufacturing, mixing, and distribution facilities across multiple Canadian provinces. These sites perform primary transformation of raw materials into finished consumer goods.

Origin claims

Best available claim:

Unknown

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: unknown

🚛

Ships From

unknown

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

10 - 30 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+10

Generic local framing

The brand utilizes generic 'local' and 'community' terminology within its Canadian digital presence to establish a regional connection.

Website

Observed from Canadian-facing branding (no packaging claims used).

Regionalized digital identity

Maintenance of a specific Canadian web domain and social media presence to separate the brand from its primary US operations.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes generic local community framing. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Where to Buy

3 retailers

Seamless returns 🇨🇦 Ships from Canada

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

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Amazon Canada Amazon.com, Inc. Sold At	🍁 20 True North: 20/100 Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 0/20	📦 Ships Only	$35	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	N/A Retailer has no physical locations in Canada	N/A	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes localized digital presence and seasonal national iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Localized Digital Framing Website Details: 80/100 Request correction / provide evidence →	Shop

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