Our Dime - NeoCell True North Audit

NeoCell

Parent company: The Clorox Company

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Category:

Collagen

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

NeoCell is a US-based health brand under a foreign multinational structure, resulting in a low True North score. Economic retention is minimal as ownership, strategic control, and manufacturing facilities are all situated outside of Canada. Spending on this brand represents a significant cross-border value flow to the United States.

Vector Breakdown

Inputs

low

0 /20

Specific sourcing for raw collagen and materials is not disclosed in public materials. There is no evidence of significant Canadian supply chain investment.

Capital

Capital (profits)

high

0 /40

The entity is a subsidiary of a publicly traded American multinational corporation. All profits and dividends flow to the US-based parent company.

Control

Control (decisions)

high

0 /20

Strategic brand management and corporate governance are centralized at the parent headquarters in Oakland, California.

Operations

medium

0 /20

The primary manufacturing and transformation facilities for these products are located in the United States. Canadian presence is limited to retail distribution and sales support.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

🚛

Ships From

unknown

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

Global Clinical Identity

The brand maintains a consistent global identity focused on scientific wellness and its origins as an American collagen brand, with no specific Canadian symbolic overlays.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes scientific wellness and global clinical authority. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Verified (some products)

3rd Party Testing

Unknown

GMP

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Where to Buy

2 retailers

Seamless returns 🇨🇦 Ships from Canada

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Walmart Canada Walmart Inc. Authorized Reseller	🍁 30 True North: 30/100 True North measures how much of your spending stays in Canada. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 10/20 Inputs: 10/20	🏪📦 Stores + Ships	$35	Free Free prepaid return label or free drop-off • Window: 90 days • Returns to: Canada	90d	Easy Full refund to original payment, 30+ day window • Window: 90 days • Refund: Original Payment	90d	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes national iconography and its long-standing operational presence in the country. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography “The Walmart Canada logo features a red maple leaf.” Brand Identity See source Canadian operations mentioned “Walmart Canada was established in 1994 with the purchase of the Woolco Canada chain.” Website See source Details: 85/100 Request correction / provide evidence →	Shop
Amazon Canada Amazon.com, Inc. Authorized Reseller	🍁 20 True North: 20/100 Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 0/20	📦 Ships Only	$35	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	N/A Retailer has no physical locations in Canada	N/A	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes localized digital presence and seasonal national iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Localized Digital Framing Website Details: 80/100 Request correction / provide evidence →	Shop

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