Our Dime - New Roots Herbal True North Audit

New Roots Herbal

Parent company: New Roots Herbal Inc.

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Categories:

Vitamin C

Magnesium

Protein Powders

True North

90%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

New Roots Herbal maintains a high level of economic retention with a True North score of 90. This is driven by Canadian ownership, domestic strategic control, and significant local manufacturing operations. Value flow is primarily contained within Canada, though raw material sourcing remains partially globalized.

Vector Breakdown

Inputs

low

10 /20

Specific sourcing geography for raw botanical and chemical inputs is not fully disclosed.

Capital

Capital (profits)

medium

40 /40

The entity is a privately held corporation with domestic ownership and profit retention.

Control

Control (decisions)

high

20 /20

Corporate headquarters and strategic decision-making functions are located in Quebec.

Operations

high

20 /20

The company maintains primary manufacturing, laboratory, and distribution facilities within Canada.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

100 - 90 = ✓

100

Canada Symbolism Score

True North

Top Symbolism Signals

+30

Maple leaf iconography

The brand logo incorporates a maple leaf motif within the typography.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Operational Signals Mentioned

+40

100% Canadian Owned

The brand explicitly claims domestic family ownership as a core part of its corporate profile.

Operational Fact

Evidence

+30

Made in Canada

The brand highlights its domestic manufacturing facility in Quebec.

Operational Fact

Evidence

Analysis

In Canada, the brand's public identity emphasizes domestic manufacturing, family ownership, and maple leaf iconography. That symbolism is higher than the provided economic baseline.

Last analyzed: 3 months ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Verified (brand wide)

3rd Party Testing

Disclosed

GMP

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

New Roots Herbal Official Store

Where to Buy

Seamless returns 🇨🇦 Ships from Canada

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