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Next Move Games
Next Move Games
FR Parent company: Asmodee Group
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Category:
True North
20%
Capital: Foreign
Capital: Foreign (profits)
Control: Shared
Control: Shared (decisions)

Next Move Games represents a localized creative studio that remains in Canada following its acquisition by global tabletop giant Asmodee. While it contributes to the Canadian economy through professional employment in Quebec, the True North score is impacted by foreign ownership and the reliance on global manufacturing chains typical of the board game industry. Strategic capital retention is minimal as profits flow to the Swedish parent entity.

Vector Breakdown
Inputs
low
0 /20
Geographic sourcing for paper, plastic, and assembly components is not publicly disclosed for this specific brand.
Capital
Capital (profits)
high
0 /40
The entity is a subsidiary within the Asmodee Group, which is owned by a Swedish publicly traded conglomerate. Ultimate profits and dividends flow to foreign shareholders.
Control
Control (decisions)
high
10 /20
Strategic and financial oversight is held by the foreign parent company, though the brand maintains localized creative and management functions in Quebec.
Operations
medium
10 /20
The brand operates a design and administrative studio in Canada, providing local employment in the creative sector. Physical manufacturing is primarily conducted via global third-party contractors.
Origin claims
Best available claim:
Unknown
High
Scope: Unclear
Based on source quality + scope clarity + recency.
Updated Jan 20, 2026
Unknown
Applies to: Not specified
No additional claims found.
Caveats
No caveats noted.
Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

Symbolic Gap
Aligned
Label is based on gap size, not intent or wrongdoing.
25 - 20 = ✓
25
Canada Symbolism Score
20
True North
Top Symbolism Signals
+15
Local place anchoring
The brand maintains a public association with its Montreal origins within the tabletop gaming industry.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
+10
Low intensity symbolism
The brand identity utilizes generic local and community-focused framing common to independent-leaning publishers.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
Analysis

In Canada, the brand's public identity emphasizes its Montreal origins and local community presence. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago
Where to Buy

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Availability
Shop Here
No retailers found for Next Move Games.
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