Our Dime - On True North Audit

Parent company: On Holding AG

Shop Directly

Disclosure: We may earn a commission if you click and buy.

Categories:

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

On is a Swiss-controlled entity with a global manufacturing footprint centered outside of North America. Its True North score reflects foreign ownership and a lack of domestic production facilities, as profits and strategic decisions flow back to its European parent.

Vector Breakdown

Inputs

low

0 /20

Public disclosures do not specify the use of Canadian raw materials or manufacturing infrastructure.

Capital

Capital (profits)

high

0 /40

The entity is a Swiss-incorporated public company listed on the New York Stock Exchange.

Control

Control (decisions)

high

0 /20

Executive leadership and strategic management functions are headquartered in Zurich, Switzerland.

Operations

high

0 /20

Primary manufacturing and assembly facilities are located in Asia, with no transformation facilities in Canada.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

🚛

Ships From

unknown

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

10 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+10

Local community framing

The brand maintains a localized presence through city-specific run clubs and community event sponsorships in major Canadian urban centers.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes Swiss engineering and global performance culture with minor localized community engagement. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Where to Buy

2 retailers

💜

Buy Direct from On

Painful · 14 days

Visit On (verified Jan 19)

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Sporting Life — You Pay returns, 🍁 90%

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Sporting Life Sporting Life Group Limited Sold At	🍁🍁🍁 90 True North: 90/100 Sporting Life demonstrates high economic retention for Canada through domestic ownership and centralized strategic control. Its large operational footprint supports significant domestic employment. The True North score is primarily driven by its status as a Canadian-owned and operated retail entity. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$99	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	$0 Free returns with prepaid label provided by the retailer.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes its national ownership, heritage roots in Toronto, and iconic maple leaf symbolism. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. Canadian Ownership Claim “Sporting Life is a Canadian iconic retailer...” Website See source Maple Leaf Iconography “N/A” Brand Identity See source National Identity Tagline “The Ultimate Canadian Sports and Lifestyle Store” Website See source Details: 90/100 Request correction / provide evidence →	Shop

Showing 1 to 1 of 1 results

Back to Brand Directory