Our Dime - Roxley Games True North Audit

Roxley Games

Parent company: Roxley Games

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Category:

Board Games

True North

70%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

Roxley Games demonstrates high economic retention through domestic ownership and strategic control. While intellectual property and administrative jobs are based in Calgary, the physical production of goods relies on global supply chains, resulting in a balanced True North score.

Vector Breakdown

Inputs

low

0 /20

Specific sourcing for raw materials and component manufacturing is not disclosed in public materials.

Capital

Capital (profits)

medium

40 /40

The entity is a privately held corporation owned by Canadian residents. Profits are primarily retained within the domestic ownership structure.

Control

Control (decisions)

high

20 /20

Strategic and operational decisions are made at the corporate headquarters located in Calgary, Alberta.

Operations

medium

10 /20

Design and management functions are based in Canada, though physical production is largely outsourced to international facilities.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

40 - 70 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+15

Local place anchoring

The brand consistently identifies as a Calgary-based entity across digital platforms.

Website

Observed from Canadian-facing branding (no packaging claims used).

Operational Signals Mentioned

+15

Canadian operations mentioned

The brand specifies that its core functions (development and publishing) occur in Canada.

Operational Fact

Evidence

+10

Est. [City], Canada

The brand footer and contact information explicitly anchor the identity to a Canadian municipality.

Operational Fact

Evidence

Analysis

In Canada, the brand's public identity emphasizes its Calgary origins and Canadian operational base. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Where to Buy

Seamless returns 🇨🇦 Ships from Canada

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