Our Dime - Selection True North Audit

Selection

Parent company: Metro Inc.

Shop Directly

Disclosure: We may earn a commission if you click and buy.

Category:

Canned Goods

True North

90%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

Selection achieves a high True North score due to its status as a private label of a major Canadian-owned and operated retailer. While corporate ownership and strategic control are firmly domestic, the specific manufacturing and input sourcing for the brand's wide variety of goods are not fully disclosed.

Vector Breakdown

Inputs

low

10 /20

Sourcing for the brand's diverse product range is not publicly detailed at a granular level. Input geography likely involves a mix of domestic and international suppliers.

Capital

Capital (profits)

high

40 /40

The brand is a private label owned by a Canadian public corporation. Profits and ownership remain primarily domestic through Canadian public markets.

Control

Control (decisions)

high

20 /20

Strategic brand management and corporate decision-making are conducted at the parent company's headquarters in Quebec. The entity maintains domestic control over product standards and selection.

Operations

medium

20 /20

The parent organization maintains a significant operational and distribution footprint across Canada. The brand utilizes a network of domestic facilities and logistics infrastructure.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

10 - 90 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+10

Generic community and local framing

The brand identity is positioned as a domestic value staple within the Canadian grocery retail landscape.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes generic value and local retail presence. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Metro

Food Basics

Super C

Where to Buy

3 retailers

💜

Buy Direct from Selection

Painful · 14 days

Visit Selection (verified Jan 20)

Seamless returns 🇨🇦 Ships from Canada

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Food Basics Metro Inc. Authorized Reseller	🍁🍁🍁 90 True North: 90/100 Food Basics operates as a discount banner of a major Canadian-controlled grocery corporation. Its True North score reflects high domestic retention of capital and strategic control, alongside a significant physical operational footprint. Most economic value generated remains within the Canadian ecosystem. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪 Stores Only	None	N/A Retailer does not sell online	N/A	Easy Full refund to original payment, 30+ day window • Window: 14 days • Refund: Original Payment	14d	Unknown Verified return cost data.	Verified Claims As of Jan 21, 2026 Matches evidence In Canada, the brand's public identity emphasizes generic community and local framing. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Local Community Framing Brand Identity Discount Value Positioning Brand Identity Details: 100/100 Request correction / provide evidence →	Shop
Super C Metro Inc. Authorized Reseller	🍁🍁🍁 90 True North: 90/100 Super C maintains a high degree of economic retention within Canada, as evidenced by its high True North score. Its status as a banner of a major domestic grocery retailer ensures that capital and strategic control remain localized. Most operational value is generated and retained through its extensive Canadian workforce and infrastructure. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪 Stores Only	None	N/A Retailer does not sell online	N/A	Easy Full refund to original payment, 30+ day window • Window: 14 days • Refund: Original Payment	14d	You Pay Customer is responsible for return shipping costs.	Verified Claims As of Jan 21, 2026 Matches evidence In Canada, the brand's public identity emphasizes maple leaf iconography and regional anchoring. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Regional Place Anchoring Brand Identity Details: 100/100 Request correction / provide evidence →	Shop

Showing 1 to 2 of 2 results

Back to Brand Directory