Our Dime - Silhouette True North Audit

Silhouette

Parent company: Graphtec Corporation

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Category:

Craft Supplies

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Silhouette reflects a low True North score due to its status as a foreign-owned manufacturer. Economic value retention is limited as capital, strategic control, and manufacturing operations are situated outside of Canada.

Vector Breakdown

Inputs

low

0 /20

Specific sourcing geography for hardware components and materials is not publicly disclosed.

Capital

Capital (profits)

medium

0 /40

The entity is a subsidiary of a foreign-based corporation.

Control

Control (decisions)

medium

0 /20

Strategic and corporate decision-making is conducted at the international headquarters.

Operations

medium

0 /20

The entity does not maintain primary manufacturing or transformation facilities within Canada.

Origin claims

Best available claim:

Unknown

Low

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

Ships From

USA

Returns To

USA

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

Neutral International Identity

The brand's mainstream identity in Canada focuses on international design standards and functional aesthetics rather than nationalistic symbolism.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes international design and minimalist aesthetics. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Michaels

Amazon (Marketplace)

Joann

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

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Best pick for Canadians

Amazon Canada — Free returns, 🍁 20%

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		Availability								Shop Here
Amazon Canada Amazon.com, Inc. Sold At	🍁 20 True North: 20/100 Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 0/20	📦 Ships Only	$35	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	N/A Retailer has no physical locations in Canada	N/A	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes localized digital presence and seasonal national iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Localized Digital Framing Website Details: 80/100 Request correction / provide evidence →	Shop

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