Our Dime - Stojo True North Audit

Stojo

Parent company: Stojo Inc.

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Category:

Travel Mugs

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Stojo receives a True North score of 0. The entity is a foreign-owned manufacturer with strategic control and production operations located outside of Canada, resulting in minimal domestic economic retention.

Vector Breakdown

Inputs

low

0 /20

Specific sourcing geography for raw materials is not disclosed in available public documentation.

Capital

Capital (profits)

medium

0 /40

Profits and equity value accrue to the US-based parent entity and its private investors.

Control

Control (decisions)

medium

0 /20

Strategic leadership and corporate decision-making are centered at the company headquarters in Brooklyn, New York.

Operations

medium

0 /20

Primary production and assembly of silicone-based products are conducted at facilities outside of Canada.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

Ships From

USA

↩️

Returns To

International

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

Brooklyn-centric Identity

The brand's identity is anchored in its New York City origins rather than Canadian geography.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Global Sustainability Focus

Marketing emphasizes universal environmental benefits and portability without national or local Canadian framing.

Website

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes Brooklyn-based design and global sustainability. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Not verified

3rd Party Testing

Disclosed

ISO

Facility Verified

Where to Buy

Seamless returns 🇨🇦 Ships from Canada

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

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