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SunRype
SunRype
CA Parent company: Lassonde Industries Inc.
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Category:
True North
90%
Capital: Canada
Capital: Canada (profits)
Control: Canada
Control: Canada (decisions)

SunRype demonstrates a high degree of Canadian economic retention, supported by its ownership by a domestic public entity and its substantial industrial footprint in Western Canada. The True North score reflects the alignment of capital, control, and operations within the Canadian economy. The score is tempered only by the globalized nature of industrial food sourcing.

Vector Breakdown
Inputs
low
10 /20
Material sourcing appears to involve a mix of domestic agricultural products and international concentrates.
Capital
Capital (profits)
high
40 /40
The ultimate parent is a Canadian public corporation listed on the Toronto Stock Exchange.
Control
Control (decisions)
high
20 /20
Strategic and executive decisions are made at the corporate headquarters located within Canada.
Operations
high
20 /20
The entity maintains significant primary manufacturing and processing facilities in British Columbia.
Origin claims
Best available claim:
Unknown
High
Scope: Unclear
Based on source quality + scope clarity + recency.
Updated Jan 20, 2026
Unknown
Applies to: Not specified
No additional claims found.
Caveats
No caveats noted.
Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

βœ“
Symbolic Gap
Aligned
Label is based on gap size, not intent or wrongdoing.
100 - 90 = βœ“
100
Canada Symbolism Score
90
True North
Top Symbolism Signals
+30
Deep Heritage Anchoring
The brand frequently references its founding year of 1946, establishing over 75 years of Canadian history.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
+15
Local Place Anchoring
The brand is fundamentally tied to the Okanagan Valley region of British Columbia as its primary identity marker.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
Operational Signals Mentioned
+40
100% Canadian Owned
The brand identifies as a Canadian company under the ownership of Lassonde Industries Inc., a Quebec-based corporation.
Operational Fact
Evidence
Analysis

In Canada, the brand's public identity emphasizes its 75-year heritage in the Okanagan Valley and its continued status as a Canadian-owned business. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago
Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration
Not verified
3rd Party Testing
Disclosed
other
Facility Verified
Verified Official Retailers

Explicitly authorized by the brand.

Where to Buy
5 retailers
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Best pick for Canadians
Sobeys β€” Free returns, 🍁 100%

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Availability
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Sobeys
Sobeys
Flag Empire Company Limited
Authorized Reseller
🍁🍁🍁 100

True North: 100/100

Sobeys represents a high level of economic retention, as it is a Canadian-owned and operated entity with its global headquarters in Nova Scotia. The True North score of 100 reflects its status as a domestic pillar with internal control over its capital and strategic operations. Most economic value generated by the entity remains within the Canadian economy.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 20/20
πŸͺ Stores Only
None
Free
Free prepaid return label or free drop-off β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
$0
Free returns with prepaid label provided by the retailer.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes deep heritage roots and local community anchoring. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Deep heritage anchoring
Brand Identity
Local place anchoring
Brand Identity
Community and local framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Loblaws
Loblaws
Flag George Weston Limited
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Loblaws maintains a strong domestic economic profile due to its Canadian ownership structure and centralized management. The True North score reflects high retention of capital and operational value within the Canadian economy. While the entity utilizes global supply chains for various goods, its strategic and financial core is domestically anchored.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
None
You Pay
Customer pays return shipping β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes historical heritage and community-focused messaging. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Heritage Anchoring
Brand Identity
Community Framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Metro
Metro
Flag Metro Inc.
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Metro represents a significant domestic economic actor with its ownership and strategic control based entirely within Canada. Its operational footprint is deeply integrated into the Ontario and Quebec markets, resulting in a high True North score. While it facilitates local sourcing, the global nature of retail inventory creates a mixed input profile.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
None
You Pay
Customer pays return shipping β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its long-standing heritage and local community presence. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Deep Heritage Anchoring
Brand Identity
Local Community Framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Costco Canada
Costco Canada
Flag Costco Wholesale Corporation
Authorized Reseller
🍁 30

True North: 30/100

Costco Canada represents a foreign-controlled retail model with a substantial physical and operational presence within Canada. While capital retention and strategic control remain outside the country, its True North score is bolstered by significant domestic infrastructure and payroll. The overall value flow reflects a balance between foreign profit extraction and localized operational investment.

Vector breakdown:

  • Capital: 0/40
  • Control: 0/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
Free
Free
Free prepaid return label or free drop-off β€’ Window: 90 days β€’ Returns to: Canada
90d
Easy
Full refund to original payment, 30+ day window β€’ Window: 90 days β€’ Refund: Original Payment
90d
$0
Free returns with prepaid label provided by the retailer.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its localized operational presence and regional sourcing. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian operations mentioned
β€œCostco Wholesale Canada”
Brand Identity See source
Local place anchoring
β€œCanadian Made”
Website See source
Generic local framing
Details: 90/100
Request correction / provide evidence β†’
Shop
Walmart Canada
Walmart Canada
Walmart Inc.
Authorized Reseller
🍁 30

True North: 30/100

True North measures how much of your spending stays in Canada.

Vector breakdown:

  • Capital: 0/40
  • Control: 10/20
  • Operations: 10/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
$35
Free
Free prepaid return label or free drop-off β€’ Window: 90 days β€’ Returns to: Canada
90d
Easy
Full refund to original payment, 30+ day window β€’ Window: 90 days β€’ Refund: Original Payment
90d
$0
Free returns with prepaid label provided by the retailer.
Mostly supported
Claims
As of Jan 21, 2026
Marketing language
In Canada, the brand's public identity emphasizes national iconography and its long-standing operational presence in the country. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Maple Leaf Iconography
β€œThe Walmart Canada logo features a red maple leaf.”
Brand Identity See source
Canadian operations mentioned
β€œWalmart Canada was established in 1994 with the purchase of the Woolco Canada chain.”
Website See source
Details: 85/100
Request correction / provide evidence β†’
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