Our Dime - Tiger True North Audit

Tiger

Parent company: Tiger Corporation

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Categories:

Thermos & Vacuum Flasks

Kettles

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

The True North score for Tiger reflects a business model typical of foreign manufacturers where economic retention within Canada is minimal. All key vectors including ownership, strategic control, and physical manufacturing are situated internationally, primarily in Japan and Southeast Asia.

Vector Breakdown

Inputs

low

0 /20

Public disclosures do not specify Canadian material sourcing or domestic infrastructure investment for production. Sourcing is typically aligned with global supply chain hubs near manufacturing centers.

Capital

Capital (profits)

high

0 /40

The entity is a privately held Japanese corporation with no significant Canadian ownership or profit retention. All investment capital and surplus flow to the parent organization in Japan.

Control

Control (decisions)

high

0 /20

Global strategic decisions and executive management are centralized at the headquarters in Osaka, Japan. No autonomous Canadian executive command structure is identified.

Operations

high

0 /20

Primary manufacturing and assembly facilities are located in Japan, China, and Vietnam. The entity does not maintain physical transformation or production plants within Canada.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

+55

Symbolic Gap

Washing

Label is based on gap size, not intent or wrongdoing.

55 - 0 = +55

Canada Symbolism Score

True North

Top Symbolism Signals

+30

Heritage Anchoring

The brand is associated with a legacy of over 50 years in the Canadian market (established 1964).

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

+15

Local Place Anchoring

Brand identity is strongly anchored to its specific regional origins in Quebec.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

+10

Community Framing

Mainstream positioning emphasizes a role as a local household staple.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Why the gap exists:

"A symbolic gap can occur when branding leans Canadian more than ownership/control does."

Analysis

In Canada, the brand's public identity emphasizes deep heritage anchoring and specific local place associations. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Not verified

3rd Party Testing

Unknown

ISO

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

T&T Supermarket

Oomomo

Amazon.ca (Marketplace)

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

T&T Supermarket — You Pay returns, 🍁 90%

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
T&T Supermarket Loblaw Companies Limited Authorized Reseller	🍁🍁🍁 90 True North: 90/100 T&T Supermarket achieves a high True North score due to its status as a Canadian-owned subsidiary with domestic strategic control and operations. While it maintains a significant physical footprint and payroll in Canada, the score is slightly moderated by the mixed nature of its global supply chain. Economic retention is primarily driven by domestic capital ownership through its parent company. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$59	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	You Pay Customer is responsible for return shipping costs.	Verified Claims As of Jan 21, 2026 Matches evidence In Canada, the brand's public identity emphasizes local place anchoring and community-centric retail positioning. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring Brand Identity Community framing Brand Identity Details: 100/100 Request correction / provide evidence →	Shop

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