Our Dime - TYR True North Audit

TYR

Parent company: TYR Sport, Inc.

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Category:

Swimwear

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

TYR is a foreign-owned manufacturer with an international operational footprint. Its True North score reflects that capital, strategic control, and primary manufacturing processes are centralized in the United States and global facilities. Economic retention in Canada is restricted to downstream retail and sales activities.

Vector Breakdown

Inputs

low

0 /20

Specific sourcing geography for raw materials and textile inputs is not disclosed in public filings. There is no documented evidence of primary Canadian material sourcing.

Capital

Capital (profits)

high

0 /40

The entity is a privately held corporation based in the United States. Profits and capital appreciation flow to the foreign parent ownership group.

Control

Control (decisions)

high

0 /20

Strategic leadership and global headquarters are located in Seal Beach, California. Decisions regarding brand direction and operations are made outside of Canada.

Operations

medium

0 /20

Primary transformation and manufacturing facilities for the brand's products are located in international markets. Canadian operations are limited to distribution and sales.

Origin claims

Best available claim:

Unknown

Low

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

Ships From

USA

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

Global Performance Identity

The brand maintains a consistent global identity focused on technical performance and Norse mythology (Tyr), absent of Canadian-specific iconography or nationalistic motifs.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes technical athletic performance and global sports heritage. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Team Aquatic Supplies

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Sporting Life — You Pay returns, 🍁 90%

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		Availability								Shop Here
Sporting Life Sporting Life Group Limited Sold At	🍁🍁🍁 90 True North: 90/100 Sporting Life demonstrates high economic retention for Canada through domestic ownership and centralized strategic control. Its large operational footprint supports significant domestic employment. The True North score is primarily driven by its status as a Canadian-owned and operated retail entity. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$99	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	$0 Free returns with prepaid label provided by the retailer.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes its national ownership, heritage roots in Toronto, and iconic maple leaf symbolism. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. Canadian Ownership Claim “Sporting Life is a Canadian iconic retailer...” Website See source Maple Leaf Iconography “N/A” Brand Identity See source National Identity Tagline “The Ultimate Canadian Sports and Lifestyle Store” Website See source Details: 90/100 Request correction / provide evidence →	Shop

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