Our Dime - Yoga Jeans True North Audit

Yoga Jeans

Parent company: Wazana Brothers International

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Category:

Denim

True North

90%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

Yoga Jeans maintains a high domestic footprint through Canadian ownership and the operation of local manufacturing facilities. While raw material sourcing remains opaque, the retention of production and strategic control in Quebec contributes to a strong True North score of 90.

Vector Breakdown

Inputs

low

10 /20

The geographic origin of raw materials and textile inputs is not explicitly disclosed.

Capital

Capital (profits)

medium

40 /40

The entity is a privately held Canadian corporation with domestic ownership.

Control

Control (decisions)

high

20 /20

Headquarters and strategic decision-making are located in Quebec.

Operations

medium

20 /20

The company maintains primary manufacturing and transformation facilities within Canada.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 19, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

65 - 90 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+15

Local place anchoring

Specific anchoring to Montreal design and Quebec production.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Operational Signals Mentioned

+30

Made in Canada

The brand emphasizes its domestic manufacturing facility in Quebec.

Operational Fact

Evidence

+10

Designed in Canada

Explicit claim regarding the origin of the product engineering and design.

Operational Fact

Evidence

Analysis

In Canada, the brand's public identity emphasizes domestic manufacturing and Quebec-based design. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Yoga Jeans

Where to Buy

Seamless returns 🇨🇦 Ships from Canada

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