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Ziploc
Ziploc
US Parent company: S.C. Johnson & Son, Inc.
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True North
10%
Capital: Foreign
Capital: Foreign (profits)
Control: Foreign
Control: Foreign (decisions)

Ziploc receives a low True North score due to its status as a brand under a foreign private parent company. While the entity maintains an administrative and distributive presence within Canada, capital ownership and strategic control remain entirely outside the country. The lack of disclosed Canadian manufacturing or material sourcing further limits domestic economic retention.

Vector Breakdown
Inputs
low
0 /20
Sourcing geography for plastic resins and raw materials is not publicly specified. No significant evidence of Canadian-specific material sourcing is available.
Capital
Capital (profits)
high
0 /40
The brand is owned by a private American family-owned corporation. Profits from Canadian sales are directed to the foreign parent entity.
Control
Control (decisions)
high
0 /20
Strategic global management and brand decisions are centralized at the corporate headquarters in Wisconsin. Canadian operations follow directives set by the foreign parent.
Operations
medium
10 /20
The parent company maintains a Canadian subsidiary for distribution and administration. Most primary manufacturing for the North American market is centralized in the United States.
Origin claims
Best available claim:
Unknown
High
Scope: Unclear
Based on source quality + scope clarity + recency.
Updated Jan 19, 2026
Unknown
Applies to: Not specified
No additional claims found.
Caveats
No caveats noted.
Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

βœ“
Symbolic Gap
Aligned
Label is based on gap size, not intent or wrongdoing.
10 - 10 = βœ“
10
Canada Symbolism Score
10
True North
Top Symbolism Signals
+10
Generic local community framing
The brand maintains a standard Canadian digital presence through its parent company, SC Johnson Canada, emphasizing local community involvement.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
Analysis

In Canada, the brand's public identity emphasizes generic community and local operational presence. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago
Verified Official Retailers

Explicitly authorized by the brand.

Where to Buy
5 retailers
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Best pick for Canadians
Sobeys β€” Free returns, 🍁 100%

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Availability
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Sobeys
Sobeys
Flag Empire Company Limited
Authorized Reseller
🍁🍁🍁 100

True North: 100/100

Sobeys represents a high level of economic retention, as it is a Canadian-owned and operated entity with its global headquarters in Nova Scotia. The True North score of 100 reflects its status as a domestic pillar with internal control over its capital and strategic operations. Most economic value generated by the entity remains within the Canadian economy.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 20/20
πŸͺ Stores Only
None
Free
Free prepaid return label or free drop-off β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
$0
Free returns with prepaid label provided by the retailer.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes deep heritage roots and local community anchoring. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Deep heritage anchoring
Brand Identity
Local place anchoring
Brand Identity
Community and local framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Loblaws
Loblaws
Flag George Weston Limited
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Loblaws maintains a strong domestic economic profile due to its Canadian ownership structure and centralized management. The True North score reflects high retention of capital and operational value within the Canadian economy. While the entity utilizes global supply chains for various goods, its strategic and financial core is domestically anchored.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
None
You Pay
Customer pays return shipping β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes historical heritage and community-focused messaging. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Heritage Anchoring
Brand Identity
Community Framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Metro
Metro
Flag Metro Inc.
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Metro represents a significant domestic economic actor with its ownership and strategic control based entirely within Canada. Its operational footprint is deeply integrated into the Ontario and Quebec markets, resulting in a high True North score. While it facilitates local sourcing, the global nature of retail inventory creates a mixed input profile.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
None
You Pay
Customer pays return shipping β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its long-standing heritage and local community presence. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Deep Heritage Anchoring
Brand Identity
Local Community Framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Canadian Tire
Canadian Tire
Flag Canadian Tire Corporation, Limited
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Canadian Tire demonstrates a very high True North score due to its domestic ownership structure and centralized Canadian control. As a major national employer with headquarters in Toronto, the vast majority of its economic value is retained within the Canadian economy, although its product sourcing remains globally integrated.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
None
You Pay
Customer pays return shipping β€’ Window: 90 days β€’ Returns to: Canada
90d
Easy
Full refund to original payment, 30+ day window β€’ Window: 90 days β€’ Refund: Original Payment
90d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 22, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its century-long heritage and its namesake national identity. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 22, 2026.
This is a consumer guidance signal, not a legal determination.
Deep Heritage Anchoring
Brand Identity
High Intensity Implicit Symbolism
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Walmart Canada
Walmart Canada
Walmart Inc.
Authorized Reseller
🍁 30

True North: 30/100

True North measures how much of your spending stays in Canada.

Vector breakdown:

  • Capital: 0/40
  • Control: 10/20
  • Operations: 10/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
$35
Free
Free prepaid return label or free drop-off β€’ Window: 90 days β€’ Returns to: Canada
90d
Easy
Full refund to original payment, 30+ day window β€’ Window: 90 days β€’ Refund: Original Payment
90d
$0
Free returns with prepaid label provided by the retailer.
Mostly supported
Claims
As of Jan 21, 2026
Marketing language
In Canada, the brand's public identity emphasizes national iconography and its long-standing operational presence in the country. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Maple Leaf Iconography
β€œThe Walmart Canada logo features a red maple leaf.”
Brand Identity See source
Canadian operations mentioned
β€œWalmart Canada was established in 1994 with the purchase of the Woolco Canada chain.”
Website See source
Details: 85/100
Request correction / provide evidence β†’
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