Our Dime - Fido - True North Audit

Fido

Parent company: Rogers Communications Inc.

Flanker

Mid-tier, reliable network, better value.

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Uses Rogers Network network

Part of Rogers Communications

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True North

60%

Capital: Mixed

Capital: Mixed (profits)

Control: Shared

Control: Shared (decisions)

Fido operates as a wholly-owned brand of a major Canadian telecommunications provider, ensuring high domestic capital retention and infrastructure investment. The True North score is influenced by its status as a subsidiary brand with centralized strategic control and a mixed operational footprint. Most value remains within the Canadian economy through parent-level ownership and network development.

Vector Breakdown

Inputs

high

20 /20

The service utilizes extensive physical network infrastructure and capital investments located within Canada.

Capital

Capital (profits)

high

20 /40

Profits flow to a publicly traded Canadian corporation with significant domestic ownership.

Control

Control (decisions)

high

10 /20

Strategic and pricing decisions are managed by the Canadian parent company rather than as an independent entity.

Operations

medium

10 /20

Customer support and business operations utilize a mix of domestic and international resources.

Parent Company

Rogers Communications

Ownership Backbone

Network Backbone

Rogers Network

Infrastructure

Availability

National

Market Coverage

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Economic Structure Breakdown

Capital

20/40

Dividend Destination

Profits flow to a publicly traded Canadian corporation with significant domestic ownership.

Control

10/20

Decision Autonomy

Strategic and pricing decisions are managed by the Canadian parent company rather than as an independent entity.

Operations

10/20

Labour Footprint

Customer support and business operations utilize a mix of domestic and international resources.

Supply Chain

20/20

Domestic Procurement

The service utilizes extensive physical network infrastructure and capital investments located within Canada.

Sources: Provider Site CWTA

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