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Start.ca
Start.ca
Canada Parent company: TELUS Corporation
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Acquired Indie
Regional
Cable
Dsl
Fiber
True North
70%
Capital: Mixed
Capital: Mixed (profits)
Control: Canada
Control: Canada (decisions)

Start.ca demonstrates high economic retention due to its ownership by a Canadian-headquartered telecommunications firm. While operational support reflects the parent's mixed domestic and international footprint, the strategic control and infrastructure investment remain firmly within Canada. This results in a high True North score for the service.

Vector Breakdown
Inputs
medium
20 /20
The provider leverages physical network infrastructure and capital investments made within Canada. Domestic infrastructure development is a primary component of the parent company's capital expenditure.
Capital
Capital (profits)
high
20 /40
The entity is a subsidiary of a major Canadian telecommunications corporation publicly traded on the Toronto Stock Exchange. Profits are distributed among a global shareholder base with a high concentration of Canadian institutional and individual investors.
Control
Control (decisions)
high
20 /20
Strategic decision-making and executive leadership are based in Canada. The parent company maintains its corporate headquarters and primary management functions within Canadian territory.
Operations
medium
10 /20
While the brand maintains an operational presence in London, Ontario, support services are integrated into the parent company's national network which utilizes both domestic and international labor.
Coverage & Technology
Technologies
Cable, DSL, Fiber
Coverage
Regional
Provinces
ON
Parent Company
Telus
Telus
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