Our Dime - Booster Juice True North Audit

Booster Juice

Parent company: Booster Juice

Healthy (Salads / Bowls / Smoothies)

boosterjuice.com

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True North

90%

Capital: Canada

Capital: Canada (profits)

Control: Canada

Control: Canada (decisions)

Booster Juice maintains a high True North score due to its domestic ownership and centralized Canadian management. While operational footprint is significant across the country, specific data on supply chain sourcing remains less transparent than ownership metrics.

Vector Breakdown

Inputs

low

10 /20

Specific details regarding the proportion of Canadian-sourced ingredients versus global commodity sourcing are not publicly quantified.

Capital

Capital (profits)

high

40 /40

The brand is privately held by Canadian interests, ensuring that profits and dividends remain within the domestic economy.

Control

Control (decisions)

high

20 /20

Strategic decision-making and brand management are centralized at the corporate headquarters in Sherwood Park, Alberta.

Operations

high

20 /20

The entity maintains an extensive physical footprint across Canada through a large network of franchised and corporate-owned locations.

True North Summary

Checked: 2026-01-21

Confidence: Low

What Would Change This Score

Acquisition by a foreign private equity firm or conglomerate
Public disclosure of audited Canadian sourcing percentages
Relocation of strategic head office functions outside of Canada

Limitations

Supplier or input geography not disclosed publicly.
Inputs: certainty is low; result is based on general sector knowledge or incomplete data.

Research Details

Availability

Checked: 2026-01-23

Canada confirmed

Yes

Store locator

Found

Store locator

Province availability Found

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland and Labrador

Nova Scotia

Northwest Territories

Nunavut

Ontario

Prince Edward Island

Quebec

Saskatchewan

Yukon

Presence confirmed in all 10 provinces and all 3 territories (Yellowknife, NT; Iqaluit, NU; Whitehorse, YT).

Stores nationwide

470

Store count updated as of January 2026 reporting.

Sources

"Booster Juice is Canada’s largest chain of fresh juice and smoothie bars."
Source
"LOCATIONS. clear search. 25 km. 5; 10; 25; 50; 100. Show More."
Source
"Confirmed presence in all provinces and territories via official store locator."
Source
"Booster Juice has more than 470 locations across Canada."

Allergen Guide

Checked: 2026-01-23

Allergen guide

Found

Guide last updated

2025-06-01

Priority allergens listed

Yes

Cross-contact disclaimer

Yes

Fryer status

Unknown

Sources

"This information is relevant to products sold in Canadian restaurants and is subject to change at any time."
"Please visit our Allergen Guide for more information."
"Updated: June 2025"
Source
"Product, Peanuts, Tree Nuts, Egg, Milk, Wheat, Fish & Shellfish, Soy, Sulphites, Mustard, Sesame."
Source
"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

View

Simple focuses on the decision; detailed shows evidence and scoring.

Sensitivity mode

Adjusts penalty strength for missing controls; evidence stays the same.

Gluten (GF)

Checked: 2026-01-23

GF verdict

Limited operational detail — ask staff for confirmation.

Weak (20/100)

Evidence confidence: Medium

Measures disclosure & controls, not a guarantee.

Top drivers

No GF prep protocol published
Fryer policy not addressed

Ask staff

Are gluten-free items available, and how are they handled?
Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?

Are fries cooked in a dedicated fryer with dedicated oil?

Why this verdict

Evidence found

GF cross-contact warning found
Allergen guide last updated date found

Missing controls

GF menu/page not found

GF menu or page: Not stated GF prep protocol: Not stated Cross-contact warning: Found Fryer/shared equipment: Not stated

Questions to ask

Are gluten-free items available, and how are they handled?
Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
Are fries cooked in a dedicated fryer with dedicated oil?

Evidence & sources

GF menu or page

Not stated

GF prep protocol

Not stated

GF cross-contact warning

Found

GF certified language

Not stated

Fryer status

Unknown

"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

Scoring details

GF cross-contact warning found (+15)
Allergen guide last updated date found (+5)
GF menu/page not found

Safety notes

Scores measure published evidence and stated controls, not guaranteed safety.
“Not stated” means an official page was found but didn’t mention the item.
Policies vary by location and over time; confirm with staff.

GF verdict

Limited operational detail — ask staff for confirmation.

Weak (20/100)

Evidence confidence: Medium

Measures disclosure & controls, not a guarantee.

Top drivers

No GF prep protocol published
Fryer policy not addressed

Ask staff

Are gluten-free items available, and how are they handled?
Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?

Are fries cooked in a dedicated fryer with dedicated oil?

Why this verdict

Evidence found

GF cross-contact warning found
Allergen guide last updated date found

Missing controls

GF menu/page not found

GF menu or page: Not stated GF prep protocol: Not stated Cross-contact warning: Found Fryer/shared equipment: Not stated

Questions to ask

Are gluten-free items available, and how are they handled?
Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
Are fries cooked in a dedicated fryer with dedicated oil?

Evidence & sources

GF menu or page

Not stated

GF prep protocol

Not stated

GF cross-contact warning

Found

GF certified language

Not stated

Fryer status

Unknown

"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

Scoring details

GF cross-contact warning found (+15)
Allergen guide last updated date found (+5)
GF menu/page not found

Safety notes

Scores measure published evidence and stated controls, not guaranteed safety.
“Not stated” means an official page was found but didn’t mention the item.
Policies vary by location and over time; confirm with staff.

GF verdict

Limited operational detail — ask staff for confirmation.

Weak (20/100)

Evidence confidence: Medium

Measures disclosure & controls, not a guarantee.

Top drivers

No GF prep protocol published
Fryer policy not addressed

Ask staff

Are gluten-free items available, and how are they handled?
Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?

Are fries cooked in a dedicated fryer with dedicated oil?

Why this verdict

Evidence found

GF cross-contact warning found
Allergen guide last updated date found

Missing controls

GF menu/page not found

GF menu or page: Not stated GF prep protocol: Not stated Cross-contact warning: Found Fryer/shared equipment: Not stated

Questions to ask

Are gluten-free items available, and how are they handled?
Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
Are fries cooked in a dedicated fryer with dedicated oil?

Evidence & sources

GF menu or page

Not stated

GF prep protocol

Not stated

GF cross-contact warning

Found

GF certified language

Not stated

Fryer status

Unknown

"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

Scoring details

GF cross-contact warning found (+15)
Allergen guide last updated date found (+5)
GF menu/page not found

Safety notes

Scores measure published evidence and stated controls, not guaranteed safety.
“Not stated” means an official page was found but didn’t mention the item.
Policies vary by location and over time; confirm with staff.

Nuts (peanut + tree nut not distinguished yet)

Checked: 2026-01-23

Nut verdict

Policy and cross-contact language are published — review details.

Strong (70/100)

Evidence confidence: High

Measures disclosure & controls, not a guarantee.

Peanut vs tree-nut policies aren’t separated for this restaurant yet.

Top drivers

Fryer/shared equipment not addressed

Ask staff

Are fryers shared with nut-containing items?

Why this verdict

Evidence found

Explicit nut/peanut policy found
Cross-contact disclaimer found

Explicit nut policy: Found Cross-contact disclaimer: Found Fryer/shared equipment: Not stated Last updated date: Found

Questions to ask

Are fryers shared with nut-containing items?

Evidence & sources

Explicit nut policy

Found

Nut-free items claimed

Found

Cross-contact disclaimer

Yes

Fryer status

Unknown

"We currently carry Almond Milk and a line up of signature Booster Balls on our menu that contain nuts. We also receive some ingredients from manufacturing plants that handle other products containing nuts. Therefore, we cannot guarantee that throughout the production process, cross-contact did not occur before the product reached our stores."
"No peanuts? No problem! Indulge in this unique blend of bananas, pineapple, skim milk, vanilla frozen yogurt, whey protein and Wowbutter® that tastes just like the real thing."
Source
"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

Scoring details

Explicit nut/peanut policy found (+35)
Cross-contact disclaimer found (+20)
Nut-free items claimed (+10)
Allergen guide last updated date found (+5)

Safety notes

Scores measure published evidence and stated controls, not guaranteed safety.
“Not stated” means an official page was found but didn’t mention the item.
Policies vary by location and over time; confirm with staff.

Nut verdict

Policy and cross-contact language are published — review details.

Strong (70/100)

Evidence confidence: High

Measures disclosure & controls, not a guarantee.

Peanut vs tree-nut policies aren’t separated for this restaurant yet.

Top drivers

Fryer/shared equipment not addressed

Ask staff

Are fryers shared with nut-containing items?

Why this verdict

Evidence found

Explicit nut/peanut policy found
Cross-contact disclaimer found

Explicit nut policy: Found Cross-contact disclaimer: Found Fryer/shared equipment: Not stated Last updated date: Found

Questions to ask

Are fryers shared with nut-containing items?

Evidence & sources

Explicit nut policy

Found

Nut-free items claimed

Found

Cross-contact disclaimer

Yes

Fryer status

Unknown

"We currently carry Almond Milk and a line up of signature Booster Balls on our menu that contain nuts. We also receive some ingredients from manufacturing plants that handle other products containing nuts. Therefore, we cannot guarantee that throughout the production process, cross-contact did not occur before the product reached our stores."
"No peanuts? No problem! Indulge in this unique blend of bananas, pineapple, skim milk, vanilla frozen yogurt, whey protein and Wowbutter® that tastes just like the real thing."
Source
"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

Scoring details

Explicit nut/peanut policy found (+35)
Cross-contact disclaimer found (+20)
Nut-free items claimed (+10)
Allergen guide last updated date found (+5)

Safety notes

Scores measure published evidence and stated controls, not guaranteed safety.
“Not stated” means an official page was found but didn’t mention the item.
Policies vary by location and over time; confirm with staff.

Nut verdict

Policy and cross-contact language are published — review details.

Strong (70/100)

Evidence confidence: High

Measures disclosure & controls, not a guarantee.

Peanut vs tree-nut policies aren’t separated for this restaurant yet.

Top drivers

Fryer/shared equipment not addressed

Ask staff

Are fryers shared with nut-containing items?

Why this verdict

Evidence found

Explicit nut/peanut policy found
Cross-contact disclaimer found

Explicit nut policy: Found Cross-contact disclaimer: Found Fryer/shared equipment: Not stated Last updated date: Found

Questions to ask

Are fryers shared with nut-containing items?

Evidence & sources

Explicit nut policy

Found

Nut-free items claimed

Found

Cross-contact disclaimer

Yes

Fryer status

Unknown

"We currently carry Almond Milk and a line up of signature Booster Balls on our menu that contain nuts. We also receive some ingredients from manufacturing plants that handle other products containing nuts. Therefore, we cannot guarantee that throughout the production process, cross-contact did not occur before the product reached our stores."
"No peanuts? No problem! Indulge in this unique blend of bananas, pineapple, skim milk, vanilla frozen yogurt, whey protein and Wowbutter® that tastes just like the real thing."
Source
"Also within the restaurant environment there is a potential for ingredient cross-contact. As a result, we are unable to guarantee the absence of an allergen."

Scoring details

Explicit nut/peanut policy found (+35)
Cross-contact disclaimer found (+20)
Nut-free items claimed (+10)
Allergen guide last updated date found (+5)

Safety notes

Scores measure published evidence and stated controls, not guaranteed safety.
“Not stated” means an official page was found but didn’t mention the item.
Policies vary by location and over time; confirm with staff.

Dietary

Checked: 2026-01-23

Vegetarian section

Vegetarian items (approx)

30+

Vegan section

Yes

Vegan items (approx)

15+

Halal availability

Null

Kosher availability

Null

Sources

"MENU: SMOOTHIES · FRESH JUICES · BOOSTER MIX'RS · EATS · SPECIALTY SHOTS · GRAB 'N' GO · BOWLS"
Source
"Booster Juice strives to offer a variety of options that are suitable for a number of dietary preferences."
"The Refresh section of the Booster Juice menu is devoted entirely to dairy-free options."
"You can find a variety of plant-based smoothies on our menu, including the Wildberry Rush, Tropi-Kale, and Spinach Is In It... For those who are looking for a plant-based option, we also recommend trying one of our Freshly Squeezed Juices made right in store!"
"not_stated"

Nutrition & Ingredients

Checked: 2026-01-23

Nutrition tool or PDF

Found

Nutrition source

Calories disclosed

Yes

Sodium disclosed

Yes

Ingredients list

Found

Ingredients

MSG statement

Not stated

Artificial colors

Found

Preservatives

Found

Sources

"The nutritional data provided on this platform is intended to be a baseline, not an exact guarantee. This information is relevant to products sold in Canadian restaurants and is subject to change at any time."
Source
"The nutritional data provided on this platform is intended to be a baseline, not an exact guarantee."
Source
"Nutrition facts ... Salt 0.188 g ... As sold per serving (1 scoop (30 g))"
"Made with pineapples, bananas, vanilla frozen yogurt, and shredded coconut."
Source
"We do not use artificial preservatives nor additives in our drinks. Each drink is made with fruit freshly cut and tailored to each person's taste and preference."
"Q: Do your Booster Juice smoothies have added sugar in them? A: Sugar occurs naturally in all fruits and juices. All Booster Juice ingredients of pure juice and fresh frozen fruit are made without any added sugar and preservatives."
Source

Rewards Research

Checked: 2026-01-23

Program exists

Yes

Program name

Booster Rewards

Signup methods

App, Website

Sources

"Booster Juice just got much more rewarding with the Booster Rewards App. ORDER with digtial gift cards, EARN Berry Points, and ENJOY personalized offers!"
Source
"Booster Rewards is Booster Juice's loyalty program. Earn points by placing orders through our app for delivery or pickup in-store, and redeem them for rewards like free Booster Balls, smoothies, and even credit towards merchandise!"
Source
"What is Booster Rewards? Booster Rewards is Booster Juice's loyalty program."
Source
"After downloading the Booster Rewards App from the App Store, and creating a profile, you are ready to begin earning Berry Points... When in store, before processing payment, be sure to scan your App to earn Berry Points."
Source
"Log in"
Source

Financial Audit: Booster Rewards

Estimated Return Rate

10.00% Return

Verdict: Excellent

Based on earning 1.0000 points/$1 and redeeming 50 for $5.00 value.

Booster Rewards

Points

Vector Breakdown

Inputs

low

10 /20

Specific details regarding the proportion of Canadian-sourced ingredients versus global commodity sourcing are not publicly quantified.

Capital

Capital (profits)

high

40 /40

The brand is privately held by Canadian interests, ensuring that profits and dividends remain within the domestic economy.

Control

Control (decisions)

high

20 /20

Strategic decision-making and brand management are centralized at the corporate headquarters in Sherwood Park, Alberta.

Operations

high

20 /20

The entity maintains an extensive physical footprint across Canada through a large network of franchised and corporate-owned locations.

Visit Booster Juice

Visit Official Website

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