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Extreme Pita
Extreme Pita
Canada Parent company: MTY Food Group Inc.
Sandwiches & Subs
extremepita.com
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True North
90%
Capital: Canada
Capital: Canada (profits)
Control: Canada
Control: Canada (decisions)

Extreme Pita maintains a high True North score as a result of its integration into a major Canadian hospitality conglomerate. While it operates on a franchise model, the strategic control and capital ownership remain firmly domestic. The score reflects strong Canadian economic retention, slightly tempered by limited transparency in supply chain sourcing.

Vector Breakdown
Inputs
low
10 /20
Sourcing likely utilizes a combination of domestic and international suppliers typical for the quick-service restaurant industry. Detailed disclosures regarding the specific percentage of Canadian-sourced inputs are not publicly available.
Capital
Capital (profits)
high
40 /40
The brand is a subsidiary of a Canadian publicly traded corporation listed on the Toronto Stock Exchange. Profits and dividends primarily circulate within the Canadian financial system.
Control
Control (decisions)
high
20 /20
Strategic brand management and corporate decision-making are headquartered in Saint-Laurent, Quebec. The ultimate parent entity maintains centralized control over its franchise portfolio from Canada.
Operations
high
20 /20
The brand operates an extensive network of franchise locations across Canada, supported by domestic corporate staff. This structure facilitates significant local employment and regional economic activity.
True North Summary

Extreme Pita maintains a high True North score as a result of its integration into a major Canadian hospitality conglomerate. While it operates on a franchise model, the strategic control and capital ownership remain firmly domestic. The score reflects strong Canadian economic retention, slightly tempered by limited transparency in supply chain sourcing.

Checked: 2026-01-21
Confidence: Low
What Would Change This Score
  • Acquisition of the parent company by a foreign entity
  • Detailed public disclosure confirming high-percentage Canadian ingredient sourcing
  • Relocation of the corporate headquarters outside of Canada
Limitations
  • Supplier or input geography not disclosed publicly.
  • Inputs: certainty is low; result is based on general sector knowledge or incomplete data.
Research Details
Availability
Checked: 2026-01-23
Canada confirmed
Yes
Store locator
Found
Store locator
Province availability Found
Alberta flag
Alberta
Ontario flag
Ontario
Saskatchewan flag
Saskatchewan
The official store locator explicitly filters and lists locations only for Alberta, Ontario, and Saskatchewan.
Stores nationwide
10
A manual count of the locations listed on the official store locator page as of the analysis date yields 10 active Canadian locations across the three listed provinces.
Sources
  • "PROUDLY CANADIAN SINCE 1997. SUPPORT YOUR LOCAL EXTREME PITA."
    Source
  • "Our Locations. Find your store. All Locations Alberta Ontario Saskatchewan."
    Source
  • "All Locations Alberta Ontario Saskatchewan."
    Source
  • "No more locations to show."
    Source
Allergen Guide
Checked: 2026-01-23
Allergen guide
Found
Guide last updated
Not stated
Priority allergens listed
Yes
Cross-contact disclaimer
Yes
Fryer status
Unknown
Sources
  • "PROUDLY CANADIAN SINCE 1997. SUPPORT YOUR LOCAL EXTREME PITA."
    Source
  • "Publish, or make accessible, nutritional information, ingredient lists and the allergen cards of core menu items for all brands by 2024."
  • "If you have a food allergy or intolerance (or someone you're ordering for has), read what the restaurant has to say about allergies by visiting https://www.extremepitaus.com/assets/pdf/NutritionalAndAllergen.pdf before placing your order."
    Source
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
View
Simple focuses on the decision; detailed shows evidence and scoring.
Sensitivity mode
Adjusts penalty strength for missing controls; evidence stays the same.
Gluten (GF)

Checked: 2026-01-23

GF verdict
Limited operational detail — ask staff for confirmation.
Weak (0/100)
Evidence confidence: Medium
Measures disclosure & controls, not a guarantee.
Top drivers
  • No GF prep protocol published
  • No cross-contact warning published
  • Fryer policy not addressed
Ask staff
  • Are gluten-free items available, and how are they handled?
  • Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
  • How do you prevent cross-contact with gluten during prep?
  • Are fries cooked in a dedicated fryer with dedicated oil?
Why this verdict
Missing controls
  • GF cross-contact warning not stated
  • GF menu/page not found
  • GF prep protocol not found
GF menu or page: Not stated GF prep protocol: Not stated Cross-contact warning: Not stated Fryer/shared equipment: Not stated
Questions to ask
  • Are gluten-free items available, and how are they handled?
  • Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
  • How do you prevent cross-contact with gluten during prep?
  • Are fries cooked in a dedicated fryer with dedicated oil?
Evidence & sources
GF menu or page
Not stated
GF prep protocol
Not stated
GF cross-contact warning
Not stated
GF certified language
Not stated
Fryer status
Unknown
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
Scoring details
  • GF cross-contact warning not stated (-25)
  • GF menu/page not found
  • GF prep protocol not found
Safety notes
  • Scores measure published evidence and stated controls, not guaranteed safety.
  • “Not stated” means an official page was found but didn’t mention the item.
  • Policies vary by location and over time; confirm with staff.
GF verdict
Limited operational detail — ask staff for confirmation.
Weak (0/100)
Evidence confidence: Medium
Measures disclosure & controls, not a guarantee.
Top drivers
  • No GF prep protocol published
  • No cross-contact warning published
  • Fryer policy not addressed
Ask staff
  • Are gluten-free items available, and how are they handled?
  • Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
  • How do you prevent cross-contact with gluten during prep?
  • Are fries cooked in a dedicated fryer with dedicated oil?
Why this verdict
Missing controls
  • GF cross-contact warning not stated
  • GF menu/page not found
  • GF prep protocol not found
GF menu or page: Not stated GF prep protocol: Not stated Cross-contact warning: Not stated Fryer/shared equipment: Not stated
Questions to ask
  • Are gluten-free items available, and how are they handled?
  • Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
  • How do you prevent cross-contact with gluten during prep?
  • Are fries cooked in a dedicated fryer with dedicated oil?
Evidence & sources
GF menu or page
Not stated
GF prep protocol
Not stated
GF cross-contact warning
Not stated
GF certified language
Not stated
Fryer status
Unknown
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
Scoring details
  • GF cross-contact warning not stated (-20)
  • GF menu/page not found
  • GF prep protocol not found
Safety notes
  • Scores measure published evidence and stated controls, not guaranteed safety.
  • “Not stated” means an official page was found but didn’t mention the item.
  • Policies vary by location and over time; confirm with staff.
GF verdict
Limited operational detail — ask staff for confirmation.
Weak (0/100)
Evidence confidence: Medium
Measures disclosure & controls, not a guarantee.
Top drivers
  • No GF prep protocol published
  • No cross-contact warning published
  • Fryer policy not addressed
Ask staff
  • Are gluten-free items available, and how are they handled?
  • Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
  • How do you prevent cross-contact with gluten during prep?
  • Are fries cooked in a dedicated fryer with dedicated oil?
Why this verdict
Missing controls
  • GF cross-contact warning not stated
  • GF menu/page not found
  • GF prep protocol not found
GF menu or page: Not stated GF prep protocol: Not stated Cross-contact warning: Not stated Fryer/shared equipment: Not stated
Questions to ask
  • Are gluten-free items available, and how are they handled?
  • Can a manager confirm your gluten-free prep protocol (separate surfaces/utensils)?
  • How do you prevent cross-contact with gluten during prep?
  • Are fries cooked in a dedicated fryer with dedicated oil?
Evidence & sources
GF menu or page
Not stated
GF prep protocol
Not stated
GF cross-contact warning
Not stated
GF certified language
Not stated
Fryer status
Unknown
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
Scoring details
  • GF cross-contact warning not stated (-10)
  • GF menu/page not found
  • GF prep protocol not found
Safety notes
  • Scores measure published evidence and stated controls, not guaranteed safety.
  • “Not stated” means an official page was found but didn’t mention the item.
  • Policies vary by location and over time; confirm with staff.
Nuts (peanut + tree nut not distinguished yet)

Checked: 2026-01-23

Nut verdict
Policy and cross-contact language are published — review details.
Moderate (55/100)
Evidence confidence: Medium
Measures disclosure & controls, not a guarantee.
Peanut vs tree-nut policies aren’t separated for this restaurant yet.
Top drivers
  • Fryer/shared equipment not addressed
Ask staff
  • Are fryers shared with nut-containing items?
Why this verdict
Evidence found
  • Explicit nut/peanut policy found
  • Cross-contact disclaimer found
Missing controls
  • Fryer status not found
Explicit nut policy: Found Cross-contact disclaimer: Found Fryer/shared equipment: Not stated Last updated date: Not stated
Questions to ask
  • Are fryers shared with nut-containing items?
Evidence & sources
Explicit nut policy
Found
Nut-free items claimed
Not stated
Cross-contact disclaimer
Yes
Fryer status
Unknown
  • "(We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
Scoring details
  • Explicit nut/peanut policy found (+35)
  • Cross-contact disclaimer found (+20)
  • Fryer status not found
Safety notes
  • Scores measure published evidence and stated controls, not guaranteed safety.
  • “Not stated” means an official page was found but didn’t mention the item.
  • Policies vary by location and over time; confirm with staff.
Nut verdict
Policy and cross-contact language are published — review details.
Moderate (55/100)
Evidence confidence: Medium
Measures disclosure & controls, not a guarantee.
Peanut vs tree-nut policies aren’t separated for this restaurant yet.
Top drivers
  • Fryer/shared equipment not addressed
Ask staff
  • Are fryers shared with nut-containing items?
Why this verdict
Evidence found
  • Explicit nut/peanut policy found
  • Cross-contact disclaimer found
Missing controls
  • Fryer status not found
Explicit nut policy: Found Cross-contact disclaimer: Found Fryer/shared equipment: Not stated Last updated date: Not stated
Questions to ask
  • Are fryers shared with nut-containing items?
Evidence & sources
Explicit nut policy
Found
Nut-free items claimed
Not stated
Cross-contact disclaimer
Yes
Fryer status
Unknown
  • "(We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
Scoring details
  • Explicit nut/peanut policy found (+35)
  • Cross-contact disclaimer found (+20)
  • Fryer status not found
Safety notes
  • Scores measure published evidence and stated controls, not guaranteed safety.
  • “Not stated” means an official page was found but didn’t mention the item.
  • Policies vary by location and over time; confirm with staff.
Nut verdict
Policy and cross-contact language are published — review details.
Moderate (55/100)
Evidence confidence: Medium
Measures disclosure & controls, not a guarantee.
Peanut vs tree-nut policies aren’t separated for this restaurant yet.
Top drivers
  • Fryer/shared equipment not addressed
Ask staff
  • Are fryers shared with nut-containing items?
Why this verdict
Evidence found
  • Explicit nut/peanut policy found
  • Cross-contact disclaimer found
Missing controls
  • Fryer status not found
Explicit nut policy: Found Cross-contact disclaimer: Found Fryer/shared equipment: Not stated Last updated date: Not stated
Questions to ask
  • Are fryers shared with nut-containing items?
Evidence & sources
Explicit nut policy
Found
Nut-free items claimed
Not stated
Cross-contact disclaimer
Yes
Fryer status
Unknown
  • "(We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
  • "The extreme Pita School lunch Program provides a fresh, healthy meal option for your students... (We cannot, however, guarantee that our suppliers and stores are completely nut free.)"
Scoring details
  • Explicit nut/peanut policy found (+35)
  • Cross-contact disclaimer found (+20)
  • Fryer status not found
Safety notes
  • Scores measure published evidence and stated controls, not guaranteed safety.
  • “Not stated” means an official page was found but didn’t mention the item.
  • Policies vary by location and over time; confirm with staff.
Dietary
Checked: 2026-01-23
Vegetarian section
No
Vegetarian items (approx)
2
Vegan section
No
Vegan items (approx)
Unknown
Halal availability
Unknown
Kosher availability
Unknown
Sources
  • "Our Menu. Search. Promos; Rolled; Pizzas; Pressed Pitas; Grain Bowls; Kids Meal; Create your own; Catering."
    Source
  • "Hummus and veggie rolled pita... Mediterranean Veggie Pita"
    Source
Nutrition & Ingredients
Checked: 2026-01-23
Nutrition tool or PDF
Found
Calories disclosed
Yes
Sodium disclosed
Yes
Ingredients list
Found
Ingredients
MSG statement
Not stated
Artificial colors
Not stated
Preservatives
Not stated
Sources
  • "read what the restaurant has to say about allergies by visiting https://www.extremepitaus.com/assets/pdf/NutritionalAndAllergen.pdf before placing your order."
    Source
  • "To start, what began approximately 10 years ago as a poster displaying the nutritional information of Extreme Pita offerings, is now complemented by new menu boards that display caloric information for each item"
    Source
  • "the team challenged its suppliers to limit sodium in sauces and protein, which has led to a 30-per-cent reduction of salt, predominately in Extreme Pita's protein, sauces and bread."
    Source
  • "Rolled Pitas. THE CLUB. View ingredients: Turkey, ham, bacon, lettuce, tomato, cucumber, mushroom, red onion, green pepper, mozza cheddar, mayo."
    Source
Rewards Research
Checked: 2026-01-23
Program exists
Yes
Program name
Extreme Rewards
Signup methods
App, Website, In Store
Sources
  • "PROUDLY CANADIAN SINCE 1997. SUPPORT YOUR LOCAL EXTREME PITA."
    Source
  • "Earn your way to FREE pitas & more! Join Extreme Rewards and get a free pita for every $125 you spend, plus access to special offers throughout the year exclusive to Extreme Rewards members."
    Source
  • "Join Extreme Rewards and get a free pita for every $125 you spend, plus access to special offers throughout the year exclusive to Extreme Rewards members."
    Source
  • "Get a digital card or pick up a physical rewards card at any participating Extreme Pita location, then register it so that you can redeem all your perks!"
    Source
  • "Get your Extreme Pita favourites in a new & convenient way. Tap to order, skip the line and pick up in store. Plus earn your way to FREE Extreme Pita with every purchase. Join Extreme Rewards"
Financial Audit: MTY Rewards
Estimated Return Rate
1.25% Return
Verdict: Poor
Based on earning 10.0000 points/$1 and redeeming 800 for $1.00 value.
Vector Breakdown
Inputs
low
10 /20
Sourcing likely utilizes a combination of domestic and international suppliers typical for the quick-service restaurant industry. Detailed disclosures regarding the specific percentage of Canadian-sourced inputs are not publicly available.
Capital
Capital (profits)
high
40 /40
The brand is a subsidiary of a Canadian publicly traded corporation listed on the Toronto Stock Exchange. Profits and dividends primarily circulate within the Canadian financial system.
Control
Control (decisions)
high
20 /20
Strategic brand management and corporate decision-making are headquartered in Saint-Laurent, Quebec. The ultimate parent entity maintains centralized control over its franchise portfolio from Canada.
Operations
high
20 /20
The brand operates an extensive network of franchise locations across Canada, supported by domestic corporate staff. This structure facilitates significant local employment and regional economic activity.
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