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Second Cup
Second Cup
Canada Parent company: Foodtastic Inc.
Coffee & Tea
Shop at Second Cup

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True North
70%
Capital: Mixed
Capital: Mixed (profits)
Control: Canada
Control: Canada (decisions)

Second Cup retains a high domestic footprint with its headquarters and primary operations based in Canada. Its True North score is moderated by foreign private equity ownership at the parent level and the inherent global nature of coffee sourcing. Strategic control remains firmly rooted in the Canadian market.

Vector Breakdown
Inputs
low
10 /20
The company sources core commodities like coffee beans globally due to climate constraints. Public data regarding the specific proportion of Canadian-sourced secondary supplies is limited.
Capital
Capital (profits)
high
20 /40
While the parent company is based in Canada, it is backed by significant foreign private equity investment. This results in a portion of profits flowing to international shareholders.
Control
Control (decisions)
high
20 /20
Strategic management and headquarters functions are located in Montreal, Quebec. All major brand and operational decisions are made from this Canadian hub.
Operations
high
20 /20
The brand maintains a significant physical footprint across Canada through franchised and corporate locations. It supports a substantial number of domestic jobs in retail and corporate administration.
Quick Verdict

Canada-anchored business.

Try Cost: Unknown
Return shipping cost not stated
Duty: Safe
Shopping & Logistics
Physical Stores
Alberta flag Alberta
British Columbia flag British Columbia
Manitoba flag Manitoba
New Brunswick flag New Brunswick
Newfoundland and Labrador flag Newfoundland and Labrador
Nova Scotia flag Nova Scotia
Ontario flag Ontario
Prince Edward Island flag Prince Edward Island
Quebec flag Quebec
Saskatchewan flag Saskatchewan
Free Shipping
Captured Jan 21, 2026
Unknown / Not verified
Online Returns
Captured Jan 21, 2026
Unknown / Not verified
In-Store Returns
Captured Jan 21, 2026
Unknown / Not verified
Customs Duties
Captured Jan 21, 2026
Safe
Ships from: Unknown
✓ Verified
"Mailing Address 5915 Airport Road, Suite 630, Mississauga, Ontario L4V 1T1"
Second Cup - Contact Us
Captured Jan 21, 2026
Price Protection
Captured Jan 21, 2026
Unknown / Not verified
Customer Support
Captured Jan 21, 2026
💬 Chatbot / Email Only
✓ Verified
"General Consumer Inquiries rewards@secondcup.com"
Second Cup - Contact Us
Captured Jan 21, 2026
Return Gotchas
Try Cost Breakdown
Return Shipping Unknown
Restocking Fee
None
Original Shipping Refunded
Yes
Refund Method
Original Payment
Return Window Unknown
Rewards Program
Captured Jan 21, 2026
None / Unknown

We haven't linked a rewards program for this retailer or none is offered.

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