True North: 25%

Ethical Bean receives a True North score of 20/100. While the brand maintains significant domestic manufacturing and roasting operations, it is entirely foreign-owned and controlled by a US-based parent entity. The score reflects a high degree of operational retention within Canada offset by a complete lack of domestic capital retention or strategic control.

Green Score: 37/100

This product scores well for its single-ingredient whole-food status and high-standard certifications like Fairtrade and Organic. However, the environmental impact is tempered by the multi-material flexible plastic packaging, which is difficult to recycle due to its layered construction and degassing valve. While the packaging-to-product weight ratio is efficient, the material choice presents a challenge for end-of-life disposal.