True North: 38%

McCafé’s True North score reflects a high level of operational integration in Canada through domestic roasting and processing, despite being entirely foreign-owned. While capital and strategic control remain anchored in the United States, the brand's physical supply chain relies heavily on Canadian infrastructure for its final product transformation.

Green Score: 8/100

This product's environmental score is driven by its single-serve rigid plastic format, which creates a high packaging-to-product ratio and requires manual separation of the foil, filter, and grounds for recycling. While it contains a single-ingredient whole food and carries the Rainforest Alliance certification, the multi-material complexity of the K-Cup remains a significant sustainability challenge. Confidence is high as McCafé packaging standards are consistent across the Keurig ecosystem.