True North: 38%

Muskoka Roastery maintains a localized manufacturing footprint in Ontario, contributing to domestic industrial employment. However, its acquisition by an international conglomerate means that strategic control and capital flows are directed outside of Canada, resulting in a True North score of 30.

Green Score: 27/100

This product scores well due to its single-ingredient whole-food status and high-tier sustainability certifications like Rainforest Alliance and Carbon Neutral. While the 454g bulk format is more efficient than pods, the packaging is a complex multi-material flexible plastic that is generally not recyclable in curbside programs. The high confidence level reflects the brand's transparent reporting on sourcing and energy use.