True North: 38%

Muskoka Roastery maintains a localized manufacturing footprint in Ontario, contributing to domestic industrial employment. However, its acquisition by an international conglomerate means that strategic control and capital flows are directed outside of Canada, resulting in a True North score of 30.

Green Score: 27/100

This product scores well for its single-ingredient whole food status and strong environmental certifications, specifically Rainforest Alliance and Carbon Neutrality. However, the packaging is a multi-material flexible plastic laminate that is difficult to recycle due to the integrated degassing valve and layered construction. The 18g packaging weight is efficient for the product volume but remains a significant end-of-life challenge.