Our Dime - Ariat True North Audit

Ariat

Parent company: Ariat International, Inc.

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Category:

Work & Safety Footwear

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Ariat is an American-owned manufacturer focused on equestrian and work-related apparel and footwear. Its True North score is 0, reflecting that capital, strategic control, and manufacturing operations are situated outside of Canada. Economic retention is likely limited to downstream retail and distribution activities.

Vector Breakdown

Inputs

low

0 /20

Public disclosures do not provide specific details regarding Canadian-sourced raw materials or infrastructure investment.

Capital

Capital (profits)

medium

0 /40

The entity is a privately held corporation based in the United States with no evidence of significant Canadian ownership.

Control

Control (decisions)

high

0 /20

Strategic and executive control is centralized at the corporate headquarters in Union City, California.

Operations

medium

0 /20

Primary manufacturing and product transformation occur at global facilities outside of Canada.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

USA

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

10 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+10

Local Community Anchoring

Sponsorship of major Canadian western heritage events and professional Canadian rodeo athletes.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes its American Western and equestrian heritage with minor localized anchoring through event sponsorships. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Lammle's Western Wear

Peavey Mart

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

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Best pick for Canadians

Peavey Mart — You Pay returns, 🍁 90%

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		Availability								Shop Here
Peavey Mart Peavey Industries LP Authorized Reseller	🍁🍁🍁 90 True North: 90/100 Peavey Mart demonstrates high economic retention as a fully Canadian-owned and operated retailer. Its True North score is supported by domestic strategic control and a substantial operational presence in rural and urban Canada. While retail sourcing is globally diversified, the capital and control vectors remain entirely within the Canadian economy. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	$49	You Pay Customer pays return shipping • Window: 30 days • Returns to: Canada	30d	Easy Full refund to original payment, 30+ day window • Window: 30 days • Refund: Original Payment	30d	You Pay Customer is responsible for return shipping costs.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes long-standing heritage, national ownership, and rural community roots. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. 100% Canadian Owned “100% Canadian owned” Website See source Heritage Anchoring (50+ years) “Peavey Mart opened its first store in 1967 in Dawson Creek, BC.” Brand Identity See source Local Place Anchoring “Peavey Industries LP is the parent company of Peavey Mart... with its support office located in Red Deer, Alberta.” Brand Identity See source Details: 90/100 Request correction / provide evidence →	Shop

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