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Brand
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Origin claims (verified)
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Where to Buy
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🍁 Claims
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Action
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Mellow Walk
Mellow Walk Footwear Inc.
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True North: 90/100 Mellow Walk is a Canadian manufacturer of safety footwear that operates its own factory in Toronto. The brand is privately owned and produces its entire line of CSA and ASTM certified work shoes domestically, selling exclusively through authorized retail partners. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its domestic manufacturing and Toronto roots. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Toronto Heritage Anchoring
“Mellow Walk is a Canadian shoe manufacturer located in Toronto.”
Website
See source
Details: 100/100
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Canada West
Canada West Shoe Manufacturing Ltd.
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True North: 90/100 Canada West Boots is a family-owned footwear manufacturer that has been producing work, safety, and western boots in Winnipeg, Manitoba, since 1978. The brand maintains a high level of transparency regarding its Canadian manufacturing, though it does not sell products directly through its own website. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes regional Western anchoring and national nomenclature. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Regional Wilderness Imagery
Brand Identity
Local Place Anchoring
Brand Identity
National Identity Framing
Brand Identity
Details: 100/100
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Royer
Royer Inc.
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True North: 90/100 Royer is a Canadian manufacturer of specialized work and safety footwear, headquartered and operating a factory in Lac-Drolet, Quebec. While the brand maintains a significant domestic manufacturing presence, origin varies by product line as some components or models may be imported. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its multi-generational manufacturing heritage in Quebec and its status as a domestic producer. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Deep Heritage Anchoring
“Royer was founded in 1934 by Louis-Philippe Royer.”
Brand Identity
See source
Details: 90/100
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Viking
Heritage Brands
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True North: 70/100 Viking is a heritage safety gear brand specializing in workwear and safety footwear, owned by the UK-based conglomerate Bunzl PLC via its Canadian subsidiary McCordick Glove & Safety. While the brand emphasizes its century-long history and Canadian design team, it does not publicly disclose the specific manufacturing locations for its product lines. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its historical longevity and rugged northern motifs. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Heritage Anchoring
Brand Identity
Implicit Symbolism
Brand Identity
Details: 100/100
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JB Goodhue
W.M. Hall & Son Ltd.
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True North: 70/100 JB Goodhue is a long-standing Canadian workwear brand specializing in safety footwear, currently owned by the American conglomerate VF Corporation. While the brand maintains its historical identity with Canadian-based design and domestic shipping, specific manufacturing locations for its boots are not disclosed on the official website. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Ambiguous claim
In Canada, the brand's public identity emphasizes deep historical roots dating back to the 19th century, domestic ownership, and prominent national iconography. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
100% Canadian Owned
“JB Goodhue is a proudly 100% Canadian owned and operated company.”
Brand Identity
See source
Deep Heritage Anchoring
“JB Goodhue has been a Canadian tradition since 1892.”
Brand Identity
See source
Maple Leaf Iconography
Brand Identity
See source
Details: 70/100
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Dakota
Canadian Tire Corporation
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True North: 60/100 Dakota is a major Canadian workwear and safety footwear brand owned by Canadian Tire Corporation. While the brand is a staple of the Canadian retail landscape and adheres to CSA safety standards, specific manufacturing locations for its products are not explicitly disclosed on the primary retail site. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes rugged northern utility and regional heritage anchoring. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Rugged Northern Identity
Brand Identity
Regional Heritage Anchoring
Brand Identity
Details: 100/100
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Acton
Régence
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True North: 60/100 Acton is a Canadian footwear brand specializing in work, safety, and outdoor boots, owned by Régence Footwear Inc. based in Quebec. While products are designed in Canada and select lines are manufactured domestically, the manufacturing origin for the full product range is not explicitly stated. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes deep heritage roots and national iconography. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
National Iconography
Logo
See source
Details: 85/100
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Baffin
Canada Goose Holdings Inc.
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True North: 50/100 Baffin is a specialized Canadian footwear and apparel brand owned by Canada Goose Holdings Inc. While they maintain a manufacturing facility in Stoney Creek, Ontario for core product lines, specific origin for all individual items is not explicitly detailed. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes Arctic wilderness themes and national iconography. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Maple Leaf Iconography
Brand Identity
Arctic/North Nomenclature
Brand Identity
Local Place Anchoring
Brand Identity
Details: 85/100
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Helly Hansen
Canadian Tire Corporation, Limited
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True North: 50/100 Helly Hansen is a premium outdoor and workwear brand that originated in Norway and is currently owned by the Canadian Tire Corporation. The brand maintains a strong Norwegian design identity while offering low-risk direct shipping to Canadian consumers from domestic warehouses. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes northern wilderness and mountain culture. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Northern & Wilderness Imagery
Brand Identity
Red/White Visual Dominance
Logo
Details: 100/100
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Milwaukee
Techtronic Industries
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True North: 10/100 Milwaukee is a global manufacturer of power tools, hand tools, and safety gear owned by Techtronic Industries (TTI) based in Hong Kong. While they manufacture globally across the USA, Mexico, Europe, and Asia, they do not sell direct-to-consumer in Canada, instead relying on a network of authorized retailers like Home Depot. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes its dedicated national operational presence and localized service infrastructure. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 85/100
Request correction / provide evidence
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Dunlop
The Goodyear Tire & Rubber Company
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True North: 10/100 Dunlop is a global tire brand owned by Japan's Sumitomo Rubber Industries and operated under license by Goodyear in North America. While the site facilitates tire shopping, Canadian consumers typically purchase through authorized local dealers as the primary website is US-focused. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes global performance and technical heritage. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Global Performance Identity
Brand Identity
Details: 100/100
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CAT Footwear
Wolverine World Wide, Inc.
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True North: 10/100 CAT Footwear is a global brand specializing in industrial work boots and lifestyle footwear, owned and operated by the American firm Wolverine World Wide, Inc. while licensed from Caterpillar Inc. The brand maintains a dedicated Canadian e-commerce presence with local shipping and returns, though specific manufacturing locations are not disclosed on the primary site. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes industrial utility and global ruggedness. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
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Terra
VF Corporation
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True North: 10/100 Terra is a specialized work and safety footwear brand that emphasizes its Canadian design heritage. While the brand is now owned by the American conglomerate VF Corporation, it maintains a strong Canadian presence with domestic shipping and CSA-certified products. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Ambiguous claim
In Canada, the brand's public identity emphasizes its 1971 Newfoundland origins and its long-standing presence in the domestic industrial market. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
Heritage Anchoring
Brand Identity
Local Place Anchoring
Brand Identity
Details: 65/100
Request correction / provide evidence
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DeWalt
Stanley Black & Decker
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True North: 10/100 DeWalt is a globally recognized manufacturer of power tools and hardware owned by the American company Stanley Black & Decker. While the brand highlights specific product lines made in the USA with global materials, the manufacturing origin of its broader Canadian catalog remains largely undisclosed. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes industrial durability and global consistency rather than national symbolism. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Regionalized Digital Presence
Brand Identity
Details: 100/100
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Blundstone
Blundstone Footwear
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True North: 0/100 Blundstone is an Australian heritage brand specializing in durable, pull-on leather boots. While the company is headquartered in Tasmania, its products are manufactured across several international facilities and distributed in Canada via a domestic warehouse in Ontario. |
No claim |
Claims
As of Jan 25, 2026
Major mismatch
In Canada, the brand's public identity emphasizes domestic family ownership and rugged wilderness motifs. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
100% Canadian Owned Claim
“Blundstone Canada is a 100% Canadian family-owned and operated company.”
Website
See source
Local Operational Anchoring
“Based in Collingwood, Ontario, we have been the Canadian home of Blundstone since 1994.”
Website
See source
Details: 25/100
Request correction / provide evidence
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Keen
Keen Inc.
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True North: 0/100 Keen is a family-owned American footwear brand headquartered in Portland, Oregon, known for its hybrid outdoor sandals and work boots. For Canadian shoppers, the brand operates a localized website that ships directly from an Ontario warehouse, eliminating customs duties and simplifying returns. |
No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes its local operational presence and community-based environmental partnerships. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian operations mentioned
“KEEN Canada 2510 Bristol Circle, Oakville, ON L6H 5S1”
Website
See source
Generic community or local framing
“KEEN Canada is proud to support organizations that protect the places we play.”
Brand Identity
See source
Details: 75/100
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Carhartt
Carhartt, Inc.
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True North: 0/100 Carhartt is a family-owned American workwear brand headquartered in Michigan, USA. While they maintain a specific 'Made in the USA' product line, most manufacturing is global, and Canadian direct orders are shipped from the US with duties calculated at checkout. |
No claim |
Claims
As of Jan 25, 2026
Ambiguous claim
In Canada, the brand's public identity emphasizes rugged wilderness motifs and community-focused workwear imagery. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
Rugged Wilderness Imagery
Brand Identity
Community and Local Framing
Brand Identity
Details: 70/100
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Muck Boot Company
Rocky Brands, Inc.
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True North: 0/100 Muck Boot Company specializes in waterproof neoprene and rubber footwear for agriculture, work, and outdoor lifestyles. The brand is owned by US-based Rocky Brands, Inc., but operates a dedicated Canadian distribution hub that eliminates import duties for domestic shoppers. |
No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes functional outdoor performance and utilitarian workwear. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Global Functional Identity
Brand Identity
Details: 100/100
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Timberland
VF Corporation
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True North: 0/100 Timberland is a global outdoor footwear and apparel brand owned by the US-based VF Corporation. The brand operates a dedicated Canadian site with domestic shipping, though specific manufacturing locations for individual products are not disclosed. |
No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes global outdoor heritage and rugged wilderness motifs. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Wilderness and Nature Imagery
Brand Identity
Details: 80/100
Request correction / provide evidence
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Wolverine
Wolverine World Wide, Inc.
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True North: 0/100 Wolverine is a long-standing American workwear brand owned by Wolverine World Wide, Inc. While they maintain a dedicated Canadian online store that ships domestically, manufacturing is a mix of specialized U.S. production and undisclosed international locations. |
No claim |
Claims
As of Jan 25, 2026
Ambiguous claim
In Canada, the brand's public identity emphasizes wilderness motifs and deep heritage roots. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
Heritage Anchoring
Brand Identity
Wilderness and 'North' Motifs
Brand Identity
Details: 50/100
Request correction / provide evidence
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Red Wing Shoes
Red Wing Shoe Company, Inc.
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True North: 0/100 Red Wing Shoes is a long-standing American manufacturer of industrial and safety footwear, owned by the Red Wing Shoe Company and headquartered in Minnesota. While the brand maintains a significant domestic manufacturing presence in the USA for select lines, other products are sourced globally to meet safety and work requirements. |
No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its American heritage and localized retail presence. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Localized Community Framing
Brand Identity
Heritage Anchoring
Brand Identity
Details: 90/100
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Irish Setter
Red Wing Shoe Company
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True North: 0/100 Irish Setter is a heritage hunting and work footwear brand owned by the American-based Red Wing Shoe Company. While the brand does not offer direct shipping to Canada from its official website, its products are widely available through authorized Red Wing retail locations and major outdoor outfitters across Canada. |
No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes American heritage and generic outdoor utility. That symbolism is aligned with the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
American Heritage Identity
“Irish Setter boots... first appeared in the 1950 Red Wing catalog.”
Brand Identity
See source
Details: 100/100
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Kodiak
VF Corporation
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True North: 0/100 Kodiak is a heritage footwear brand specializing in work and safety boots, owned by the American conglomerate VF Corporation. While the company maintains a strong Canadian identity through its design headquarters and domestic shipping operations, it does not explicitly disclose the specific manufacturing locations for its current product lines. |
No claim |
Claims
As of Jan 25, 2026
Major mismatch
In Canada, the brand's public identity emphasizes century-old heritage anchoring and rugged northern wilderness motifs. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
Details: 35/100
Request correction / provide evidence
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Ryobi
Techtronic Industries Co. Ltd.
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True North: 0/100 Ryobi is a major manufacturer of power tools and outdoor equipment, widely known for its interchangeable 18V and 40V battery systems. The brand is owned by Hong Kong-based Techtronic Industries (TTI) and is sold exclusively through Home Depot in the Canadian market. |
No claim | - |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes localized digital presence and domestic customer support. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 75/100
Request correction / provide evidence
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