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CAT Footwear
CAT Footwear
US Parent company: Wolverine World Wide, Inc.
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True North
10%
Capital: Foreign
Capital: Foreign (profits)
Control: Foreign
Control: Foreign (decisions)

CAT Footwear operates as a licensed brand under a foreign parent company, resulting in a low True North score. While it maintains a distribution and sales presence in Canada, capital, strategic control, and manufacturing remain international.

Vector Breakdown
Inputs
low
0 /20
The geographic origin of raw materials and primary production components is not disclosed.
Capital
Capital (profits)
high
0 /40
The brand is managed under license by a publicly traded entity based in the United States.
Control
Control (decisions)
high
0 /20
Strategic brand management and corporate headquarters are located outside of Canada.
Operations
medium
10 /20
Canadian operations are focused on distribution, sales, and marketing rather than primary manufacturing.
Origin claims
Best available claim:
Unknown
Low
Scope: Unclear
Based on source quality + scope clarity + recency.
Updated Jan 19, 2026
Unknown
Applies to: Not specified
No additional claims found.
Caveats
No caveats noted.
Buying Direct in Canada
Duty: low
CA
Ships From
Canada
CA
Returns To
Canada
Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

βœ“
Symbolic Gap
Aligned
Label is based on gap size, not intent or wrongdoing.
10 - 10 = βœ“
10
Canada Symbolism Score
10
True North
Operational Signals Mentioned
+10
Canadian operations mentioned
The brand maintains a dedicated Canadian e-commerce presence with localized logistics.
Operational Fact
Evidence
Analysis

In Canada, the brand's public identity emphasizes industrial utility and global ruggedness. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago
Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration
Not verified
3rd Party Testing
Unknown
other
Facility Verified
Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available
Where to Buy
2 retailers

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

Availability
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Mark's
Mark's
Flag Canadian Tire Corporation
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Mark's achieves a high True North score due to its status as a subsidiary of a Canadian-owned and controlled parent corporation. Most of the value generated remains within Canada through domestic ownership, local strategic control, and an extensive operational footprint. Retention is primarily limited only by the standard global sourcing patterns of the apparel industry.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
$99
You Pay
Customer pays return shipping β€’ Window: 100 days β€’ Returns to: Canada
100d
Easy
Full refund to original payment, 30+ day window β€’ Window: 100 days β€’ Refund: Original Payment
100d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 22, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its Calgary origins and its functional positioning for the Canadian climate. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 22, 2026.
This is a consumer guidance signal, not a legal determination.
Red and White Visual Identity
Brand Identity
Canada's Workwear Store Positioning
Brand Identity
Calgary Heritage Anchoring
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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SoftMoc
SoftMoc
Flag SoftMoc Inc.
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

SoftMoc retains a high True North score due to its domestic ownership and headquarters location in Canada. While it maintains significant operational footprint and employment within the country, the majority of product inputs are consistent with global footwear retail patterns. Economic value is primarily retained through Canadian capital and strategic control.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
TBD
You Pay
Customer pays return shipping β€’ Window: 75 days β€’ Returns to: Canada
75d
Easy
Full refund to original payment, 30+ day window β€’ Window: 75 days β€’ Refund: Original Payment
75d
$0
Free returns with prepaid label provided by the retailer.
Verified
Claims
As of Jan 22, 2026
Matches evidence
In Canada, the brand's public identity emphasizes domestic ownership and traditional footwear heritage. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 22, 2026.
This is a consumer guidance signal, not a legal determination.
100% Canadian Owned
β€œ100% Canadian Owned and Operated”
Website See source
Moccasin-centric identity
β€œSoftMoc”
Brand Identity See source
Established in Oshawa, Ontario
β€œSoftMoc's first store opened at the Oshawa Centre in 1990”
Brand Identity See source
Details: 100/100
Request correction / provide evidence β†’
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