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Brand		Origin claims (verified)	Where to Buy	🍁 Claims	Action
Prana Prana Bio-Vegan Inc.	🍁🍁🍁 90 True North: 90/100 Prana is a California-based outdoor and yoga apparel brand owned by the US-based Columbia Sportswear Company. While they offer direct shipping to Canada with duties calculated at checkout, products are designed in the USA and manufactured through a global supply chain. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 20/20 Inputs: 10/20	No claim	Altitude Sports	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes its Montreal origins and local operational presence. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Montreal-based identity “Prana was founded in Montreal in 2005” Brand Identity See source Canadian operations mentioned “Our snacks are prepared in our Montreal facility” Website See source Est. Montreal, Canada “Founded in Montreal in 2005” Website See source Details: 100/100 Request correction / provide evidence →	View
Scoria Scoria World	🍁🍁🍁 88 True North: 88/100 Scoria is a Canadian brand specializing in cork-based yoga mats and accessories. While designed in Canada and shipped from Toronto, their mats are manufactured in Vietnam using cork harvested in Portugal. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 10/20 Inputs: 0/20	No claim	Indigo Kids Well.ca	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes its Canadian design origins and local brand identity. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Designed in Canada “Designed in Canada” Website See source Canadian brand identification “Scoria is a Canadian brand” Brand Identity See source Local heritage anchoring “Founded in Canada” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
B Yoga Mindful Collective Co.	🍁🍁 70 True North: 70/100 B Yoga is a Canadian yoga brand specializing in high-performance mats and accessories. It is owned by Mindful Collective Co. and based in Burnaby, BC, with its flagship B MATs manufactured in Spain. Vector breakdown: Capital: 40/40 Control: 20/20 Operations: 10/20 Inputs: 0/20	No claim	MEC Sport Chek Indigo Kids	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes its Toronto origins and its status as a Canadian-designed label. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring “B Yoga was born in Toronto, Canada” Brand Identity See source Canadian operations mentioned “B Yoga is a Canadian yoga and lifestyle brand” Brand Identity See source Designed in Canada “Designed in Canada” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Lolë Lolë Brands	🍁🍁 50 True North: 50/100 Lolë is a Montreal-based activewear brand specializing in yoga and athletic apparel. Owned by Lolë Brands and headquartered in Canada, the company ships from domestic warehouses to ensure a duty-free experience for Canadian consumers. Vector breakdown: Capital: 20/40 Control: 20/20 Operations: 10/20 Inputs: 0/20	No claim	Sporting Life	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes Montreal-based heritage and local community wellness. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring (Montreal) “Born in Montreal in 2002” Website See source Designed in Montreal “Our collections are designed in Montreal” Website See source Community and local framing “A community-led approach to wellness” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Halfmoon Manduka	🍁🍁 40 True North: 40/100 Halfmoon is a Canadian brand specializing in yoga and meditation props, including bolsters and cushions. Owned by the Mindful Collective and based in Canada, the brand continues to manufacture its core textile products in Burnaby, BC. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 20/20 Inputs: 10/20	No claim	MEC Sport Chek Indigo Kids	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes West Coast heritage and local community anchoring. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring Brand Identity Local community framing Brand Identity Details: 100/100 Request correction / provide evidence →	View
Merrithew The Riverside Company	🍁🍁 40 True North: 40/100 Merrithew is a Toronto-based fitness brand specializing in professional-grade Pilates equipment and education, owned by Merrithew International Inc. While the company is Canadian-founded and maintains ISO 9001 quality standards, they do not currently specify the exact manufacturing location for their equipment on their website. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 20/20 Inputs: 10/20	No claim	-	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes its Toronto origins and Canadian design heritage. That symbolism is lower than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Toronto-based anchoring “Headquartered in Toronto, Canada” Website See source Designed in Canada “our equipment is designed in Canada” Website See source Est. Toronto, Canada “Founded in Toronto in 1988” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Lululemon Lululemon Athletica Inc.	🍁 20 True North: 20/100 Lululemon is a major athletic apparel and lifestyle brand headquartered in Vancouver, Canada. While the company explicitly states all products are designed in Canada, manufacturing is handled by a global network of suppliers, and the brand offers a performance-based 'Quality Promise' rather than a fixed-term warranty. Vector breakdown: Capital: 0/40 Control: 20/20 Operations: 0/20 Inputs: 0/20	No claim	Lululemon	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes its Vancouver origins and local community connections. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring Brand Identity Community and local framing Brand Identity Details: 95/100 Request correction / provide evidence →	View
Coleman Newell Brands	🍁 0 True North: 0/100 Coleman is a legacy American brand specializing in outdoor recreation gear like tents, coolers, and camping stoves. It is owned by Newell Brands (USA) and primarily serves the Canadian market through major authorized retailers rather than direct-to-consumer sales.	No claim	Walmart Canada Canadian Tire Sport Chek +2	Mixed / unclear Claims As of Jan 25, 2026 Ambiguous claim In Canada, the brand's public identity emphasizes deep historical heritage and a connection to the Canadian wilderness. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. We couldn’t verify this claim from official or primary sources. This is a consumer guidance signal, not a legal determination. Heritage Anchoring “Since 1900” Brand Identity See source Canadian operations mentioned “Coleman Canada” Website See source Implicit Symbolism “The Outside is Calling” Brand Identity See source Details: 45/100 Request correction / provide evidence →	View
Gaiam Marquee Brands	🍁 0 True North: 0/100 Gaiam is a veteran yoga and wellness brand owned by the US-based Marquee Brands. While they offer a lifetime guarantee on their yoga mats and ship internationally to Canada with duties calculated at checkout, specific manufacturing locations are not disclosed on their primary corporate pages.	No claim	Walmart Canada Amazon Canada	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes global wellness and yoga-centric motifs. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Absence of National Symbolism Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Hugger Mugger Hugger Mugger Yoga Products	🍁 0 True North: 0/100 Hugger Mugger is a long-standing American yoga brand based in Salt Lake City, Utah, specializing in mats, bolsters, and props. While many of their products are handmade in the USA, Canadian consumers should be aware that international orders are explicitly ineligible for returns and may incur additional customs fees.	No claim	-	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes functional yoga utility and global wellness. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Global Functional Identity “Hugger Mugger Yoga Products have been loved by teachers and students for over 30 years.” Website See source Details: 100/100 Request correction / provide evidence →	View
Popflex Popflex Active	🍁 0 True North: 0/100 Popflex is a fitness apparel and equipment brand founded by influencer Cassey Ho and owned by U.S.-based oGorgeous Inc. While the brand ships to Canada, consumers should be prepared for potential import duties and international return shipping costs.	No claim	-	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes global fitness, design innovation, and community-driven product development. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Absence of National Iconography “POPFLEX is the product of many years of sweat, tears, and pure imagination.” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Sunny Health & Fitness Sunny Health & Fitness	🍁 0 True North: 0/100 Sunny Health & Fitness is a US-based distributor of home gym and wellness equipment, with products manufactured in China and Taiwan. The brand does not ship directly to Canada, so Canadian buyers must rely on third-party authorized retailers.	No claim	Walmart Canada Amazon Canada Best Buy Canada	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes global fitness and wellness motifs rather than national identity. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Absence of National Symbolism “Sunny Health & Fitness” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Yoga Design Lab Fit For Life Group	🍁 0 True North: 0/100 Yoga Design Lab is a design-focused yoga brand known for its vibrant mats and towels made from recycled materials. Owned by the American company Manduka, the brand ships to Canadian customers from a US-based warehouse, which may result in import duties and international return costs.	No claim	Amazon Canada	Mostly supported Claims As of Jan 25, 2026 Marketing language In Canada, the brand's public identity emphasizes its Vancouver origins and Canadian design pedigree. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring (Vancouver) “Yoga Design Lab was founded by Canadian surfer/yogi Chad Turner in Bali... Born in Vancouver.” Brand Identity See source Designed in Canada “Designed in Canada.” Website See source Details: 75/100 Request correction / provide evidence →	View
Bala Bala Bangles, Inc.	🍁 0 True North: 0/100 Bala is a US-based fitness brand known for its aesthetically focused workout equipment, including the popular Bala Bangles. While the company is headquartered in Los Angeles, Canadian customers buying direct should be aware that products ship from California and may incur additional import duties.	No claim	Sporting Life Indigo Kids Sephora Canada	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes minimalist design and global wellness aesthetics. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Neutral Global Identity Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Liforme Liforme Ltd	🍁 0 True North: 0/100 Liforme is a premium yoga brand owned by Liforme Ltd., headquartered in London, UK. Their products are designed in the UK and manufactured in China, with shipping to Canada typically fulfilled from a US-based warehouse.	No claim	Amazon Canada	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes technical performance, alignment systems, and global sustainability. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Global Technical Identity “Designed by Yogis, for Yogis, all over the World.” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Balanced Body Balanced Body Inc.	🍁 0 True North: 0/100 Balanced Body is a prominent US-based manufacturer of Pilates equipment and educational tools, headquartered in California. While they are a global leader in the category, Canadian consumers should be aware that direct orders ship from the United States, which may result in import duties and complex return logistics.	No claim	-	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes its global presence and California-based heritage as a Pilates equipment manufacturer. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. International Identity Focus Brand Identity Details: 100/100 Request correction / provide evidence →	View
Stamina Stamina Products, Inc.	🍁 0 True North: 0/100 Stamina Products is a US-based fitness equipment company headquartered in Missouri, specializing in Pilates reformers and home gym gear. The brand does not ship directly to Canada, meaning Canadian consumers must rely on authorized third-party retailers for purchase and support.	No claim	Walmart Canada Amazon Canada	Mixed / unclear Claims As of Jan 25, 2026 Ambiguous claim In Canada, the brand's public identity emphasizes maple leaf iconography and local community framing. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. We couldn’t verify this claim from official or primary sources. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography “Stamina [Logo with Maple Leaf]” Brand Identity See source Local/Community Framing “N/A” Brand Identity See source Details: 60/100 Request correction / provide evidence →	View
Yeti Yeti Holdings, Inc.	🍁 0 True North: 0/100 Yeti is a premium American outdoor brand specializing in high-durability coolers, drinkware, and bags. Owned by YETI Holdings, Inc. and headquartered in Texas, the brand maintains a low-risk Canadian presence by shipping directly from Ontario warehouses with no additional duties.	No claim	Sporting Life MEC Sport Chek +1	Mixed / unclear Claims As of Jan 25, 2026 Ambiguous claim In Canada, the brand's public identity emphasizes wilderness and Rocky Mountain imagery. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. We couldn’t verify this claim from official or primary sources. This is a consumer guidance signal, not a legal determination. Wilderness and Rocky Mountain Imagery Brand Identity Local Community and Ambassador Framing Website Details: 70/100 Request correction / provide evidence →	View
Alo Yoga Alo, LLC	🍁 0 True North: 0/100 Alo Yoga is a US-based premium activewear brand owned by Color Image, Inc. and headquartered in Los Angeles. While the products are designed in California and the company maintains social compliance certifications, specific manufacturing countries for individual garments are not explicitly disclosed on their website.	No claim	-	Mostly supported Claims As of Jan 25, 2026 Marketing language In Canada, the brand's public identity emphasizes physical retail presence and community-focused lifestyle. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Canadian operations mentioned “Alo Yoga - Store Locator - Canada” Website See source Generic community framing “Join the Alo Community” Brand Identity See source Details: 75/100 Request correction / provide evidence →	View
JadeYoga Jade Industries, Inc.	🍁 0 True North: 0/100 JadeYoga is a US-based, family-owned company specializing in natural rubber yoga mats manufactured in the United States. While they offer high-quality eco-friendly products, Canadian customers buying direct face high logistical risks including international shipping fees, potential duties, and customer-paid return shipping to the US.	No claim	Amazon Canada	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes eco-conscious manufacturing and its American heritage. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Neutral Global Identity “Jade is everything you want in a yoga mat – cool colors, incredible grip, great comfort and eco-friendly.” Brand Identity See source Details: 100/100 Request correction / provide evidence →	View
Manduka Manduka, LLC	🍁 0 True North: 0/100 Manduka is a premium yoga equipment brand owned by Manduka, LLC (a portfolio company of The Riverside Company) based in the United States. While their flagship PRO mats are manufactured in Germany and feature a lifetime guarantee, Canadian shoppers face high direct-buy risk as orders ship from California and are subject to import duties and international return shipping.	No claim	-	Verified Claims As of Jan 25, 2026 Matches evidence In Canada, the brand's public identity emphasizes localized digital presence and a global yoga community. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 25, 2026. This is a consumer guidance signal, not a legal determination. Localized Canadian Operations “Manduka Canada” Website See source Implicit National Symbolism “Practice On.” Brand Identity See source Details: 90/100 Request correction / provide evidence →	View

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