Our Dime - JadeYoga True North Audit

JadeYoga

Parent company: JadeYoga

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Category:

Yoga & Pilates

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

JadeYoga is an American manufacturer with its entire value chain, including ownership and production, based in the United States. Consequently, the True North score is 0 as the economic retention for Canada is limited to retail-level transactions rather than industrial or capital retention. All strategic and operational control resides outside of the domestic market.

Vector Breakdown

Inputs

low

0 /20

Material sourcing and infrastructure investment are primarily focused on the United States and international rubber supply chains. Specific Canadian input data is not publicly available.

Capital

Capital (profits)

high

0 /40

The company is a privately held American entity with profits returning to its United States parent. There is no evidence of significant Canadian equity or ownership.

Control

Control (decisions)

high

0 /20

Strategic decision-making and executive leadership are centralized at the corporate headquarters in Pennsylvania. No Canadian regional headquarters is maintained for global operations.

Operations

medium

0 /20

Primary manufacturing and transformation facilities are located in the United States. The entity does not maintain industrial production or significant corporate facilities within Canada.

Origin claims

Best available claim:

Unknown

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: high

Ships From

USA

Returns To

USA

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

0 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

Neutral Global Identity

The brand maintains a consistent global identity focused on eco-friendly values and its American heritage without utilizing Canadian national iconography or claims.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes eco-conscious manufacturing and its American heritage. That symbolism is aligned with the provided economic baseline.

Last analyzed: 1 month ago

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Amazon (Marketplace)

Where to Buy

1 retailer

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		Availability								Shop Here
Amazon Canada Amazon.com, Inc. Sold At	🍁 20 True North: 20/100 Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 0/20	📦 Ships Only	$35	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	N/A Retailer has no physical locations in Canada	N/A	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes localized digital presence and seasonal national iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Localized Digital Framing Website Details: 80/100 Request correction / provide evidence →	Shop

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