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Jumping Bean
Jumping Bean
CA Parent company: Jumping Bean Coffee
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True North
100%
Capital: Canada
Capital: Canada (profits)
Control: Canada
Control: Canada (decisions)

Jumping Bean maintains a strong True North score due to its domestic ownership and the localization of its primary manufacturing processes in Atlantic Canada. While the raw inputs are inherently foreign due to geographic constraints, the strategic and operational value remains largely within the country. This structure ensures that the majority of corporate profits and employment benefits are retained in Canada.

Vector Breakdown
Inputs
low
Excluded
Geography Exception: Raw coffee beans are sourced internationally as no domestic agricultural alternative exists in the Canadian climate.
Capital
Capital (profits)
medium
40 /40
The entity is a privately held Canadian corporation with ownership concentrated in Newfoundland and Labrador.
Control
Control (decisions)
high
20 /20
Corporate headquarters and strategic decision-making functions are located in St. John's.
Operations
high
20 /20
The company maintains primary coffee roasting and production facilities within Canada.
Origin claims
Best available claim:
Unknown
High
Scope: Unclear
Based on source quality + scope clarity + recency.
Updated Jan 20, 2026
Unknown
Applies to: Not specified
No additional claims found.
Caveats
No caveats noted.
Buying Direct in Canada
Duty: low
CA
Ships From
Canada
CA
Returns To
Canada
Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

βœ“
Symbolic Gap
Aligned
Label is based on gap size, not intent or wrongdoing.
80 - 100 = βœ“
80
Canada Symbolism Score
100
True North
Top Symbolism Signals
+15
Local place anchoring
The brand uses St. John's, Newfoundland as a central pillar of its identity.
Brand identity
Observed from Canadian-facing branding (no packaging claims used).
Operational Signals Mentioned
+40
100% Canadian Owned
The brand explicitly states its ownership status on its primary corporate pages.
Operational Fact
Evidence
+15
Canadian operations (Roasted)
The brand highlights its roasting facilities located within Canada.
Operational Fact
Evidence
Analysis

In Canada, the brand's public identity emphasizes its local Newfoundland roots and domestic ownership. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago
Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available
Where to Buy
3 retailers
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Best pick for Canadians
Sobeys β€” Free returns, 🍁 100%

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Availability
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Sobeys
Sobeys
Flag Empire Company Limited
Authorized Reseller
🍁🍁🍁 100

True North: 100/100

Sobeys represents a high level of economic retention, as it is a Canadian-owned and operated entity with its global headquarters in Nova Scotia. The True North score of 100 reflects its status as a domestic pillar with internal control over its capital and strategic operations. Most economic value generated by the entity remains within the Canadian economy.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 20/20
πŸͺ Stores Only
None
Free
Free prepaid return label or free drop-off β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
$0
Free returns with prepaid label provided by the retailer.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes deep heritage roots and local community anchoring. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Deep heritage anchoring
Brand Identity
Local place anchoring
Brand Identity
Community and local framing
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Atlantic Superstore
Atlantic Superstore
Flag Loblaw Companies Limited
Authorized Reseller
🍁🍁🍁 90

True North: 90/100

Atlantic Superstore achieves a high True North score reflecting its position as a domestically controlled and operated retail entity. As a subsidiary of Loblaw Companies Limited, its capital and control structures are deeply rooted in Canada, though input certainty is limited by global sourcing complexities.

Vector breakdown:

  • Capital: 40/40
  • Control: 20/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺ Stores Only
None
You Pay
Customer pays return shipping β€’ Window: 14 days β€’ Returns to: Canada
14d
Easy
Full refund to original payment, 30+ day window β€’ Window: 14 days β€’ Refund: Original Payment
14d
You Pay
Customer is responsible for return shipping costs.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes regional Atlantic anchoring and maple leaf iconography. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Maple leaf iconography
Logo
Regional place anchoring
β€œAtlantic Superstore”
Brand Identity
Details: 100/100
Request correction / provide evidence β†’
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Costco Canada
Costco Canada
Flag Costco Wholesale Corporation
Authorized Reseller
🍁 30

True North: 30/100

Costco Canada represents a foreign-controlled retail model with a substantial physical and operational presence within Canada. While capital retention and strategic control remain outside the country, its True North score is bolstered by significant domestic infrastructure and payroll. The overall value flow reflects a balance between foreign profit extraction and localized operational investment.

Vector breakdown:

  • Capital: 0/40
  • Control: 0/20
  • Operations: 20/20
  • Inputs: 10/20
πŸͺπŸ“¦ Stores + Ships
Free
Free
Free prepaid return label or free drop-off β€’ Window: 90 days β€’ Returns to: Canada
90d
Easy
Full refund to original payment, 30+ day window β€’ Window: 90 days β€’ Refund: Original Payment
90d
$0
Free returns with prepaid label provided by the retailer.
Verified
Claims
As of Jan 21, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its localized operational presence and regional sourcing. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 21, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian operations mentioned
β€œCostco Wholesale Canada”
Brand Identity See source
Local place anchoring
β€œCanadian Made”
Website See source
Generic local framing
Details: 90/100
Request correction / provide evidence β†’
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