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Brand
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Origin claims (verified)
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Where to Buy
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🍁 Claims
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Action
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Pilot Coffee Roasters
Pilot Coffee Roasters Inc.
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True North: 100/100 Pilot Coffee Roasters is a Toronto-based specialty coffee roaster and cafe operator owned by its founders. They roast all their coffee beans at their Toronto facility and ship directly within Canada, making them a low-risk domestic choice for Canadian consumers. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes local Toronto heritage and domestic roasting operations. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
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49th Parallel
Aegis Brands Inc.
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True North: 100/100 49th Parallel is a specialty coffee roaster headquartered and roasting in Burnaby, British Columbia. Owned by the Canadian-based Heffel family, the brand roasts its beans locally and ships directly from its BC roastery, providing a low-risk domestic shopping experience for Canadian consumers. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes geographic anchoring to the national border and its Vancouver origins. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
49th Parallel Name
Brand Identity
Vancouver Geographic Anchoring
Brand Identity
Details: 100/100
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Second Cup
Foodtastic Inc.
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True North: 100/100 Second Cup is a prominent Canadian specialty coffee retailer and roaster. Now owned by the Montreal-based multi-brand franchisor Foodtastic Inc., the company roasts its coffee beans within Canada and primarily operates through a network of cafes and a domestic-only online store. Vector breakdown:
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No claim | - |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its 1975 Toronto origins and its status as a domestically owned specialty coffee retailer. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
100% Canadian Owned
“Second Cup Coffee Co. is a 100% Canadian owned and operated specialty coffee retailer.”
Website
See source
Local place anchoring
“Since its inception in 1975 in Toronto, Ontario...”
Brand Identity
See source
Canadian descriptor
“Second Cup Coffee Co. is a Canadian specialty coffee retailer.”
Brand Identity
See source
Details: 100/100
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Café William
Café William Spartivento
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True North: 100/100 Café William is a Sherbrooke-based coffee roaster specializing in organic and Fairtrade certified beans. The company roasts all its products in Canada and maintains high food safety standards with SQF Level 2 certification. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its local roasting operations and regional roots in Sherbrooke. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Canadian Owned
“Café William is a Canadian roaster of organic and fair trade coffees.”
Brand Identity
See source
Canadian Operations (Roasted)
“Our roastery is located in Sherbrooke, Quebec.”
Brand Identity
See source
Local Place Anchoring
“Proudly roasting in Sherbrooke since our beginnings.”
Brand Identity
See source
Details: 100/100
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Jumping Bean
Jumping Bean Coffee
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True North: 100/100 Jumping Bean is a Canadian coffee roaster based in St. John's, Newfoundland and Labrador. The company is locally owned and roasts its own Fair Trade and Organic certified beans within Canada. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its local Newfoundland roots and domestic ownership. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
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Level Ground
Level Ground Trading Ltd.
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True North: 100/100 Level Ground is a Victoria-based coffee roaster specializing in Fair Trade beans. The company is Canadian-owned and operates its own roastery in British Columbia, shipping directly to consumers across Canada. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes its local Victoria, BC roots and roasting operations. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
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Salt Spring Coffee
Salt Spring Coffee
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True North: 100/100 Salt Spring Coffee is a family-owned Canadian coffee roastery based in Richmond, British Columbia. They specialize in organic and fair-trade coffee beans that are roasted locally in Canada, offering a low-risk direct purchase experience for Canadian consumers. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes local place anchoring to Salt Spring Island and community-based framing. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 100/100
Request correction / provide evidence
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Balzac's Coffee Roasters
Balzac's Coffee Ltd.
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True North: 100/100 Balzac's Coffee Roasters is a Canadian specialty coffee brand that roasts its beans in Ancaster, Ontario. The company is primarily owned by the Canadian venture capital firm District Ventures Capital and distributes its products through its own cafes, website, and major Canadian grocery retailers. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes local Ontario heritage and domestic roasting operations. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Roasted in Canada
“Our beans are roasted in small batches in Ancaster, Ontario.”
Brand Identity
See source
Details: 100/100
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President's Choice
George Weston Limited
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True North: 90/100 President's Choice is a major Canadian private-label brand owned by Loblaw Companies Limited. It offers an extensive range of products including food, kitchenware, and health items, sold exclusively through Loblaw's network of domestic retail banners. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes a red-and-white visual palette and community-focused messaging. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Red and White Visual Identity
Brand Identity
Community and Local Framing
Brand Identity
Details: 100/100
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BEAN HEAD
Bean Head Coffee Roasting Co. Ltd.
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True North: 80/100 Bean Head is a Canadian-owned coffee roaster based in Newmarket, Ontario, specializing in organic and fair-trade certified beans. They sell directly through their website and are stocked by major Canadian grocery retailers including Sobeys and Whole Foods. Vector breakdown:
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No claim |
Claims
Needs evidence
Based on publicly available information we could verify as of recent checks.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
No source lines available.
Request correction / provide evidence
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Bean Around The World Coffees
Bean Around The World Coffees
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True North: 80/100 Bean Around The World Coffees is a Vancouver-based coffee roaster and retailer that has been operating since 1990. The company is privately owned and specializes in small-batch roasting with a focus on organic and fair-trade sourcing. Vector breakdown:
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No claim | - |
Claims
Needs evidence
Based on publicly available information we could verify as of recent checks.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
No source lines available.
Request correction / provide evidence
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Java Works Coffee Inc.
Java Works Coffee Inc.
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True North: 80/100 Java Works Coffee Inc. is a family-owned coffee roaster based in Mississauga, Ontario, that has been in operation since 1968. The brand sells a variety of roasted coffees and brewing equipment directly to consumers, though specific manufacturing certifications and equipment warranty details are not publicly disclosed on their website. Vector breakdown:
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No claim | - |
Claims
Needs evidence
Based on publicly available information we could verify as of recent checks.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
No source lines available.
Request correction / provide evidence
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Balzac's Coffee
Balzac's Coffee Roasters
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True North: 80/100 Balzac's Coffee is a Canadian coffee roaster and café chain specializing in small-batch coffee. The company is headquartered in Ancaster, Ontario, and is owned by Balzac's Coffee Roasters Ltd., with primary investment from District Ventures Capital. Vector breakdown:
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No claim |
Claims
Needs evidence
Based on publicly available information we could verify as of recent checks.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
No source lines available.
Request correction / provide evidence
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Saltwinds Coffee Company
Saltwinds Coffee Company
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True North: 80/100 Saltwinds Coffee Company is a specialty coffee roaster based in Fredericton, New Brunswick, that roasts in small batches. The company is Canadian-owned and ships its products directly from its New Brunswick facility. Vector breakdown:
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No claim | - |
Claims
Needs evidence
Based on publicly available information we could verify as of recent checks.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
No source lines available.
Request correction / provide evidence
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Brûleries FARO Roasting Houses
Brûleries FARO Inc.
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True North: 80/100 Brûleries FARO Roasting Houses is a family-owned specialty coffee roaster based in Sherbrooke, Quebec, operating since 1982. The company roasts its beans in a certified FSSC 22000 facility in Canada and sells directly through its online store and major Quebec grocery chains. Vector breakdown:
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No claim |
Claims
Needs evidence
Based on publicly available information we could verify as of recent checks.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
No source lines available.
Request correction / provide evidence
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Tim Hortons
Restaurant Brands International Inc.
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True North: 70/100 Tim Hortons is a prominent coffee and quick-service brand owned by Restaurant Brands International, headquartered in Toronto, Canada. While the company roasts its own coffee beans in Ontario and New York, specific manufacturing origins for its broader retail tea and grocery products are not explicitly detailed on its website. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes heritage anchoring and maple leaf iconography. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Maple Leaf Iconography
Brand Identity
Deep Heritage Anchoring
Brand Identity
Local Place Anchoring
Brand Identity
Details: 95/100
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Muskoka Roastery
Olam Food Ingredients (ofi)
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True North: 38/100 Muskoka Roastery is a Canadian coffee company that roasts its products in Huntsville, Ontario. It is an independent, family-owned business that sources 100% Rainforest Alliance Certified beans for its small-batch production. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes regional place anchoring and wilderness-themed identity. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Wilderness and North Symbolism
Brand Identity
Local Place Anchoring
“Muskoka Roastery”
Brand Identity
Details: 100/100
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Bridgehead
Guayakí Sustainable Rainforest Products, Inc.
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True North: 38/100 Bridgehead is an Ottawa-based coffee roaster specializing in organic and fair-trade beans. While the company roasts its products in Canada, it is owned by the American firm Guayakí Sustainable Rainforest Products, Inc. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes its Ottawa heritage and local roasting operations. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 88/100
Request correction / provide evidence
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Kicking Horse Coffee
Luigi Lavazza S.p.A.
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True North: 38/100 Kicking Horse Coffee is a Canadian coffee roaster based in Invermere, BC, specializing in organic and Fairtrade beans. The company is majority-owned by the Italy-based Lavazza Group and roasts its products domestically in the Canadian Rockies. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes Rocky Mountain wilderness themes and local place anchoring in British Columbia. That symbolism is lower than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Rocky Mountain Wilderness Motif
Brand Identity
Invermere, BC Place Anchoring
Brand Identity
Details: 100/100
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Van Houtte
Keurig Dr Pepper
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True North: 38/100 Van Houtte is a historic coffee brand specializing in roasted beans and K-Cup pods, owned by the American beverage giant Keurig Dr Pepper. While under US ownership, the brand maintains its Canadian heritage by continuing to roast its coffee in Montreal, Quebec. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes its century-long Montreal heritage and domestic roasting capabilities. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Details: 78/100
Request correction / provide evidence
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Nabob
The Kraft Heinz Company
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True North: 38/100 Nabob is a long-standing coffee brand specializing in ground and whole bean coffee, originally founded in Vancouver and currently owned by the American multinational Kraft Heinz. While the brand highlights its 1896 Canadian heritage, the website does not provide specific details regarding current manufacturing locations or direct-to-consumer shipping policies. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes its 1896 Vancouver origins and its long-standing presence in the domestic coffee market. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Deep Heritage Anchoring
Brand Identity
Local Place Anchoring
Brand Identity
Low Intensity Identity
Brand Identity
Details: 83/100
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McCafé
McDonald's Corporation
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True North: 38/100 McCafé is a global coffee brand owned by the US-based McDonald's Corporation. While the brand's coffee beans are sourced internationally, the products sold in the Canadian market are roasted within Canada and distributed primarily through major grocery retailers and McDonald's restaurant locations. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Marketing language
In Canada, the brand's public identity emphasizes maple leaf iconography and domestic roasting claims. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Maple leaf iconography
Brand Identity
Roasted in Canada
“Our McCafé Premium Roast coffee is made from 100% Arabica beans, roasted in Canada.”
Website
See source
Local community framing
Brand Identity
Details: 83/100
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Great Value
Walmart Inc.
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True North: 30/100 Great Value is the primary private-label brand for Walmart, offering a massive catalog of grocery staples and household goods. It is owned by the American corporation Walmart Inc., and while many products are sourced locally for the Canadian market, manufacturing origins vary by individual item. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Matches evidence
In Canada, the brand's public identity emphasizes maple leaf iconography and community-centric framing. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
This is a consumer guidance signal, not a legal determination.
Maple leaf iconography
Brand Identity
Community and local framing
Website
Details: 90/100
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Zavida
Westrock Coffee Company
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True North: 25/100 Zavida is a Canadian family-owned coffee roaster based in Concord, Ontario, specializing in flavored and single-origin coffee beans. They roast all products domestically in an SQF-certified facility and offer direct shipping within Canada with no customs risk. Vector breakdown:
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No claim |
Claims
As of Jan 25, 2026
Ambiguous claim
In Canada, the brand's public identity emphasizes maple leaf iconography and domestic roasting heritage. That symbolism is higher than the provided economic baseline.
Based on publicly available information we could verify as of Jan 25, 2026.
We couldn’t verify this claim from official or primary sources.
This is a consumer guidance signal, not a legal determination.
Maple leaf iconography
Logo
See source
Heritage anchoring
“Zavida is a second-generation family business... in the heart of Ontario.”
Brand Identity
See source
Details: 65/100
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