Our Dime - Zavida True North Audit

Zavida

Parent company: Zavida Coffee Roasters

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Category:

Coffee (Beans)

True North

25%

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

Zavida retains a strong operational footprint in Canada through its roasting and distribution facilities. However, the True North score is impacted by its transition to foreign ownership, which directs profits and strategic control abroad. Because the primary commodity cannot be produced in Canada, inputs provide no domestic retention despite the local transformation process.

Vector Breakdown

Inputs

high

Excluded

Geography Exception: Primary agricultural inputs cannot be sourced domestically due to climatic constraints in Canada.

Capital

Capital (profits)

high

0 /40

The entity is a subsidiary of a foreign-domiciled public corporation.

Control

Control (decisions)

high

0 /20

Strategic governance and executive decision-making are managed by the foreign parent entity.

Operations

high

20 /20

The entity maintains significant coffee roasting and processing operations within Canadian facilities.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

+35

Symbolic Gap

Washing

Label is based on gap size, not intent or wrongdoing.

60 - 25 = +35

Canada Symbolism Score

True North

Top Symbolism Signals

+30

Maple leaf iconography

The brand logo features a prominent red maple leaf integrated into the typography.

Logo

Observed from Canadian-facing branding (no packaging claims used).

+15

Heritage anchoring

The brand emphasizes its long-standing Canadian history and specific regional origins.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Operational Signals Mentioned

+15

Domestic roasting claim

The brand explicitly states its roasting operations are located within Canada.

Operational Fact

Evidence

Why the gap exists:

"Canadian bottling/operations can be local even when ownership/control is global."

Analysis

In Canada, the brand's public identity emphasizes maple leaf iconography and domestic roasting heritage. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Not verified

3rd Party Testing

Unknown

other

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Costco

Amazon (Marketplace)

Where to Buy

2 retailers

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Costco Canada — Free returns, 🍁 30%

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		Availability								Shop Here
Costco Canada Costco Wholesale Corporation Authorized Reseller	🍁 30 True North: 30/100 Costco Canada represents a foreign-controlled retail model with a substantial physical and operational presence within Canada. While capital retention and strategic control remain outside the country, its True North score is bolstered by significant domestic infrastructure and payroll. The overall value flow reflects a balance between foreign profit extraction and localized operational investment. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 10/20	🏪📦 Stores + Ships	Free	Free Free prepaid return label or free drop-off • Window: 90 days • Returns to: Canada	90d	Easy Full refund to original payment, 30+ day window • Window: 90 days • Refund: Original Payment	90d	$0 Free returns with prepaid label provided by the retailer.	Verified Claims As of Jan 21, 2026 Matches evidence In Canada, the brand's public identity emphasizes its localized operational presence and regional sourcing. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Canadian operations mentioned “Costco Wholesale Canada” Brand Identity See source Local place anchoring “Canadian Made” Website See source Generic local framing Logo See source Details: 90/100 Request correction / provide evidence →	Shop
Amazon Canada Amazon.com, Inc. Sold At	🍁 20 True North: 20/100 Amazon Canada operates as a foreign-controlled retailer with a substantial operational footprint within the country. While it provides significant employment and infrastructure investment, the capital and strategic control remain outside of Canada, resulting in a True North score of 20. Vector breakdown: Capital: 0/40 Control: 0/20 Operations: 20/20 Inputs: 0/20	📦 Ships Only	$35	Free Free prepaid return label or free drop-off • Window: 30 days • Returns to: Canada	30d	N/A Retailer has no physical locations in Canada	N/A	$0 Free returns with prepaid label provided by the retailer.	Mostly supported Claims As of Jan 21, 2026 Marketing language In Canada, the brand's public identity emphasizes localized digital presence and seasonal national iconography. That symbolism is higher than the provided economic baseline. Based on publicly available information we could verify as of Jan 21, 2026. This is a consumer guidance signal, not a legal determination. Maple Leaf Iconography Brand Identity Localized Digital Framing Website Details: 80/100 Request correction / provide evidence →	Shop

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