Our Dime - Myprotein True North Audit

Myprotein

Parent company: THG plc

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Categories:

Supplements (Fitness)

Sports Nutrition

Creatine

True North

Capital: Foreign

Capital: Foreign (profits)

Control: Foreign

Control: Foreign (decisions)

The entity holds a True North score of 0, reflecting its status as a fully foreign-controlled manufacturer. Capital, control, and manufacturing operations are centralized outside of Canada, with value retention focused in international markets.

Vector Breakdown

Inputs

low

0 /20

Sourcing geography for raw materials is not explicitly disclosed in public filings for the Canadian market. Global supply chain patterns suggest international procurement.

Capital

Capital (profits)

high

0 /40

The entity is a subsidiary of a foreign public corporation listed on international exchanges. Profits are consolidated at the global parent level outside of Canada.

Control

Control (decisions)

high

0 /20

Strategic management and brand direction are centralized at the international headquarters in the United Kingdom.

Operations

medium

0 /20

Primary manufacturing and transformation facilities are located in international jurisdictions. Canadian market requirements are generally met through cross-border logistics.

Origin claims

Best available claim:

Unknown

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 25, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

🚛

Ships From

International

↩️

Returns To

unknown

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

10 - 0 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+10

Localized Market Leadership Claim

The brand positions itself as a primary choice for the Canadian market within its digital header.

Website

Observed from Canadian-facing branding (no packaging claims used).

Global Standardized Identity

The brand maintains a consistent international visual identity (minimalist blue/white/grey) without adopting Canadian iconography like maple leaves or wilderness motifs.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes global performance and localized market leadership claims. That symbolism is higher than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Verified (some products)

3rd Party Testing

Disclosed

other

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Myprotein Canada

Where to Buy

Seamless returns 🇨🇦 Ships from Canada

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

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