Our Dime - Progressive True North Audit

Progressive demonstrates high domestic retention due to its ownership by a Canadian public entity and its local manufacturing footprint. The True North score indicates that capital and strategic control are firmly situated in Canada. While operations are domestic, input sourcing remains largely unverified.

Vector Breakdown

Inputs

low

10 /20

Ingredient sourcing for nutritional supplements typically involves global supply chains. Public disclosures do not specify the exact proportion of Canadian-sourced raw materials.

Capital

Capital (profits)

high

40 /40

The brand is a subsidiary of a Canadian publicly traded corporation. Capital flows and profit distributions remain within the Canadian financial ecosystem.

Control

Control (decisions)

high

20 /20

Strategic management and corporate headquarters are located in Ontario. All major executive decisions are made by a Canadian-based leadership team.

Operations

medium

20 /20

The entity utilizes manufacturing and distribution infrastructure located within Canada. Transformation of raw materials into finished goods occurs at domestic facilities.

Origin claims

Best available claim:

Unknown

High

Scope: Unclear

Based on source quality + scope clarity + recency.

Updated Jan 20, 2026

Unknown

Applies to: Not specified

No additional claims found.

Caveats

No caveats noted.

Buying Direct in Canada

Duty: low

Ships From

Canada

Returns To

Canada

Maple Wash Analysis

Measures: Canadian symbolism intensity vs economic reality (True North)

Does not measure: product quality, legality, or whether claims are false

✓

Symbolic Gap

Aligned

Label is based on gap size, not intent or wrongdoing.

25 - 90 = ✓

Canada Symbolism Score

True North

Top Symbolism Signals

+15

Local place anchoring

The brand's identity is anchored in its history as a Canadian-founded health supplement entity.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

+10

Generic community framing

Public-facing identity focuses on the Canadian health and wellness community rather than nationalistic iconography.

Brand identity

Observed from Canadian-facing branding (no packaging claims used).

Analysis

In Canada, the brand's public identity emphasizes health-centric community values and domestic origins. That symbolism is lower than the provided economic baseline.

Last analyzed: 1 month ago

Trust Stack (Verifiable Signals)

Documentation-based safety and quality markers.

NPN Registration

Verified (some products)

3rd Party Testing

Disclosed

GMP

Facility Verified

Verified Official Retailers

Explicitly authorized by the brand.

Direct Store Available

Well.ca

Amazon.ca (Marketplace)

Popeye's Supplements

Healthy Planet

Where to Buy

1 retailer

Seamless returns 🇨🇦 Ships from Canada

🏆

Best pick for Canadians

Well.ca — You Pay returns, 🍁 40%

Disclosure: We may earn a commission if you click and buy. This doesn't affect our scores

		Availability								Shop Here
Well.ca McKesson Corporation Authorized Reseller	🍁🍁 40 True North: 40/100 Well.ca maintains a significant operational footprint and employment base in Canada as a digital-first retailer. Its True North score is impacted by its ownership structure, as it is a subsidiary of a US-based multinational, leading to a total outflow of capital and ultimate strategic control. Domestic economic retention is primarily achieved through operational expenditures and logistics infrastructure. Vector breakdown: Capital: 0/40 Control: 10/20 Operations: 20/20 Inputs: 10/20	📦 Ships Only	$49	You Pay Customer pays return shipping • Window: 60 days • Returns to: Canada	60d	N/A Retailer has no physical locations in Canada	N/A	You Pay Customer is responsible for return shipping costs.	Verified Claims As of Jan 22, 2026 Matches evidence In Canada, the brand's public identity emphasizes its origins in Guelph and its status as a domestic digital retailer. That symbolism is aligned with the provided economic baseline. Based on publicly available information we could verify as of Jan 22, 2026. This is a consumer guidance signal, not a legal determination. Local place anchoring “Well.ca was founded in 2008 in Guelph, Ontario.” Brand Identity See source Canadian operations mentioned “Canada's online health, beauty and baby store” Website See source Low intensity community framing “Proudly Canadian” Website See source Details: 100/100 Request correction / provide evidence →	Shop

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